Motorsport sponsorship from F1 to the WEC and all the way down to grassroots racing is the focus of this week’s Business of Being a Race Driver. Dive into analysis and practical advice you can apply directly to your own motorsport career. The Business of Racing Motorsports Sponsorship: The Full Funnel Marketing Model Brands shy … Read more
Pierre Gasly’s desperate search for sponsorship as a developing driver is just one of the features in this week’s Driver Development Roundup. It is a cautionary tale of why deals that seem too good to be true often are. Becoming a Professional Race Driver Pierre Gasly’s Desperate Trip to Uganda to Fund an F1 Dream … Read more
Apple has gone retro in their latest partnership activation with Penske Porsche Motorsport, and I give you a glimpse in this week’s Business of Motorsport Roundup. I also have details on how Formula 1 makes money and much more. Motorsport Industry News What are the Main Revenue Streams in Formula 1? Silvia Schweiger breaks the … Read more
Why a race driver is also a CEO is just some of what you will learn in this week’s edition of the Business of Being a Race Driver. I also have details on the cost of racing sponsorship and how to network. All this and much more! The Business of Racing Bottom-Up Branding (ft. Troy … Read more
F1 Academy has completed three seasons so far. As is enters its fourth, you will learn where the series is on its driver development path in this week’s Driver Development Roundup. All this and much more! Becoming a Professional Race Driver Four Years in, Formula 1 Finds Progress On and Off track with F1 Academy … Read more
Formula 1 engine politics is just one of the topics in this week’s Business of Motorsport Roundup. I also have details on Korea and India’s F1 plans, the return of Apple sponsorship in motorsport and more. Motorsport Industry News Formula 1 Engine Politics It’s ironic that, amongst all the controversy and regulation changes related to … Read more
Motorsport offers a unique sponsorship opportunity and this week’s Business of Being a Race Driver explains why. You will also learn why IMSA is the most underpriced platform in motorsport and more. The Business of Racing Sports Marketing: Unlocking New Sponsorships in Motorsports Motorsports offers a unique sponsorship opportunity beyond traditional sports like baseball. Companies … Read more
Rob Smedley has a plan to revolutionize driver development and in this week’s Driver Development Roundup you will find out what it is. You will also get details on the cost to reach F1, inspiration from drivers climbing the driver development ladder and much more! Becoming a Professional Race Driver How Rob Smedley Wants to … Read more
Sports car racing is set for some critical decisions this year that will have serious implications for its future. This is just some of what is covered in this week’s Business of Motorsport Roundup. I also have details on a possible Indian Grand Prix return, the latest sponsorship news and more. Motorsport Industry News Domenicali: … Read more
This week’s podcast features industry veteran and motorsport sponsorship strategist Silvia Schweiger. We dive into the importance of authenticity, why what you do off-track matters just as much as your performance on it, and much more. Her insights are essential listening, offering a clear perspective on how brands truly evaluate drivers. Key topics we cover: … Read more
Unlocking ROI (Return On Investment) in motorsport is just one of the topics covered in this week’s Business of Being a Race Driver. I also cover why you need to own your audience and much more! The Business of Racing Unlock Racing ROI: Connecting Sponsors to Motorsport Success Customer race teams face a steep challenge: … Read more
BMW Motorsport has launched a mentorship project for new talent, and I have the details in this week’s Driver Development Roundup. I also have news on development programs at Aston Martin and Porsche, motorsport developments in Kenya and Lithuania plus much more! Becoming a Professional Race Driver BMW M Launches Its “Mentoring Project” at the … Read more
F1’s Gulf cancellations are causing several legal issues, and you will find out what they are in this week’s Business of Motorsport Roundup. I also have details on what’s holding up MotoGP’s “Concorde Agreement,” the latest sponsorship news and more. Motorsport Industry News What the Bahrain and Saudi Cancellations Reveal About How F1’s Money Works … Read more
Brand building for athletes is just part of the advice that you will learn in this week’s edition of The Business of Being a Race Driver. I also have sponsorship intelligence, the sponsor decision calendar and more. The Business of Racing Why Sponsors Want More Than Your Logo In this video episode from the Charge … Read more
If you are moving from karting to cars, you will need a plan and you will get some advice on how to construct on in this week’s Driver Development Roundup. I also have news on a new driver development program and more. Becoming a Professional Race Driver How Drivers Create Opportunity in Racing Thomas Bearman … Read more
NASCAR Late Model budgets in 2026 are just one of the topics covered in this week’s Business of Being a Race Driver. I also have details on European single-seater budgets, why you need to be careful about signing contracts and more! The Business of Racing The Real Price of Chasing a Racing Career Stop Selling … Read more
Contract advice is just part of what you will find in this week’s Driver Development Roundup. I explain why you should be cautious before signing any contract. All this and much more! Becoming a Professional Race Driver The Real Price of Chasing a Racing Career Formula E Rookie Test Formula E’s rookie test returned on … Read more
MotoGP is embracing a new era under Liberty Media and in this edition of the Business of Motorsport Roundup you will find out how. I also have details on how F1 grew to become a multi-billion-dollar industry, the latest motorsport sponsorship deals and more. Motorsport Industry News How F1 Became a Multi-Billion Dollar Industry Autosport … Read more
The Shift Up Now Foundation has awarded over $300,000 in grants to female racers and i have the details in this week’s Business of Being a Race Driver. You will also find out why going viral is overrated, the hidden economics of motorsport and more. The Business of Racing Going Viral is Overrated Going viral … Read more
Developing an independent driver is just one of the topics covered in this week’s Driver Development Roundup. Can a doctor become a pro race driver? Find out this week. I also have advice from the Skip Barber Racing School and much more! Becoming a Professional Race Driver Learn Your Racecraft Ernesto Rivera on his Recovery … Read more
