This week I bring you the details on the difference between a sponsor and an investor after you learned in last week’s The Business of Being a Race Driver how sponsors are not in fact the same as investors. I also bring you tips on building your confidence, how to develop your brand and a … Read more
This week you will find out why sponsors are not investors in addition to getting more race driver business advice. I also bring you a week behind the scenes in the life of professional race driver Sabré Cook, more tips on developing your brand and whether you can get motorsport sponsorship even if the series … Read more
It is no FISA-FOCA war but there appears to be a growing battle of wills in Formula 1 between the FIA on one side and Liberty Media and the F1 teams on the other. This week I bring some examples of the brewing conflict. I also bring you the latest F1 team valuations, inside a … Read more
Tips on building your race driver brand kicks off this week’s Business of Being a Race Driver. I also bring you actionable advice for getting race sponsorship, details on the release of a newly revised book on motorsport sponsorship for the race driver and how a company should define a sports sponsorship budget. All this … Read more
Building a racing sponsorship plan is just one of the topics covered in this week’s edition of The Business of Being a Race Driver as I once again curate for you the best, most actionable advice on motorsport sponsorship. In addition to building a racing sponsorship plan, I bring you details on the upcoming free … Read more
NASCAR sings Sweet Home Chicago in this week’s edition of the Business of Motorsport Roundup as they successfully pulled of a street race despite horrible weather conditions. I also look at the latest developments regarding the new investor group buying into Alpine F1, the future of GT racing, why some brands waste their money in … Read more
How can you use the power of ChatGPT to help you get motorsport sponsors? This week on The Business of Being a Race Driver you are going to find out. In addition to using AI to help find sponsors, I bring you the details on the 6 skills that motorsport athletes need to succeed and … Read more
To be successful you need to be a Racing Entrepreneur and this week you will get some tips on how to become one. In addition to becoming a racing entrepreneur, there are articles and advice on how crowdfunding may be devaluing your brand, how to hand out your business card and the value of esports … Read more
The 2023 Formula 1 Power List is out and in this week’s Business of Motorsport you will find out who is on top, who has dropped and who is new to the list. I also feature news about the Canadian and Miami Grands Prix, IndyCar and NASCAR expansion plans, a new book on the future … Read more
Writing a press release is an important skill that all race drivers should be familiar with. In this edition of The Business of Being a Race Driver, you will find details on a webinar you can attend to learn the skills required. I also look at how to deal with rejection, the keys to a … Read more
This week I feature a great article on how the Canadian Grand Prix has persevered all these years. In typical Canadian fashion, the race has quietly become one of the most popular races on the calendar. In addition to this, this week’s edition of the Business of Motorsport is jam-packed due to my being away … Read more
Making an authentic connection with your fans is critical if you want to engage sponsors since your sponsors will be looking to connect with them as well. Part of that connection will be through social media and the captions you use there will determine if you get the traffic you deserve. This week you will … Read more
Dealing with sponsorship proposal rejections headlines this week’s Business of Being a Race Driver Roundup. It will happen so you need to learn from it. In addition to this, for companies that are involved in motorsport sponsorship I have tips on the basics of evaluating your sponsorships. For the driver I also feature the Top … Read more
Honda making a surprising reversal in F1 highlights this week’s Business of Motorsport Roundup as I cover that and other intriguing motorsport developments. I also look at whether the AlphaTauri F1 team is or is not for sale, what it is like running the “greatest spectacle in racing,” the possibility of the return of A1 … Read more
A webinar on the art of the cold pitch is just one of the nuggets of race driver business information you will find in this week’s The Business of Being a Race Driver. I also have tips on running social media giveaways for your sponsors, advice on how to improve your social media content and … Read more
Social Media marketing tips are the primary focus this week on the Business of Being a Race Driver. You will find tips on creative posting ideas, maximizing your social media reach and the best ways to use social media in your racing career. All this plus some TCR cars for sale and more in The … Read more
The complicated world of driver ratings is a topic that many new to the business motorsport do not understand. This week’s post will give you some insight. In addition to driver ratings, I bring you advice on how to bring value to your sponsors through media, researching potential sponsors and the difference between sponsorship rights … Read more
This week in The Business of Being a Race Driver I bring you more motorsport marketing tips that you can use. This week covers planning your social media posting, maximizing ROI in communication with motor racing sponsorship packages, the difference between sponsorship decks, proposals, and proof of performance reports and more. All this in this … Read more
What do motorsport sponsors want? That is a question every race driver has asked themselves at one time or another as they look for money to race. In this week’s edition of The Business of Being a Race Driver, motorsport marketing and sponsorship guru (and 2 time NHRA World Champion drag racer) Megan Meyer tackles … Read more
Why you need a sponsorship agreement is a topic close to my heart as a lawyer and in this edition of The Business of Being a Race Driver you will find out why. This week I also look at why Megan Meyer thinks you should break up with your old sponsorship package, why James Baldwin … Read more