Motorsport Sponsorship

Contract Advice For Young Drivers

Contract advice

Contract advice is just part of what you will find in this week’s Driver Development Roundup. I explain why you should be cautious before signing any contract. All this and much more! Becoming a Professional Race Driver The Real Price of Chasing a Racing Career Formula E Rookie Test Formula E’s rookie test returned on … Read more

MotoGP Embraces a New Era Under Liberty

MotoGP

MotoGP is embracing a new era under Liberty Media and in this edition of the Business of Motorsport Roundup you will find out how. I also have details on how F1 grew to become a multi-billion-dollar industry, the latest motorsport sponsorship deals and more. Motorsport Industry News How F1 Became a Multi-Billion Dollar Industry Autosport … Read more

Shift Up Now Foundation Awards $300,000 in Grants

Shift Up Now Foundation Logo

The Shift Up Now Foundation has awarded over $300,000 in grants to female racers and i have the details in this week’s Business of Being a Race Driver. You will also find out why going viral is overrated, the hidden economics of motorsport and more. The Business of Racing Going Viral is Overrated Going viral … Read more

Developing an Independent Driver

Independent driver

Developing an independent driver is just one of the topics covered in this week’s Driver Development Roundup. Can a doctor become a pro race driver? Find out this week. I also have advice from the Skip Barber Racing School and much more! Becoming a Professional Race Driver Learn Your Racecraft Ernesto Rivera on his Recovery … Read more

WRC Rally Scotland Brings Top Tier Rallying Back to the UK

WRC Rally Scotland

WRC Rally Scotland brings back top tier rallying to the UK and in this week’s Business of Motorsport Roundup you will get all the details. I also have the latest developments on motorsport in the Middle East, IndyCar’s new hit race and the latest sponsorship news and race team developments. Motorsport Industry News The Motorsport … Read more

The Importance of B2B In Sponsorship

B2B

The importance of B2B in sponsorship is one of the topics covered in this week’s edition of the Business of Being a Race Driver. I also have details on overlooked expenses in your budget and much more! The Business of Racing Why Growing My BTCC Partner Network Isn’t Just About Signing Sponsors BTCC racer Árón … Read more

How Honda Racing School Develops Drivers

Honda Racing School

How the Honda Racing School develops race drivers is just one of the insights you’ll gain in this week’s edition of the Driver Development Roundup. I also have details on the selection process for Porsche Motorsport Asia Pacific’s Talent Pool, how Caleb McDuff is leading the way for deaf drivers and much more! Becoming a … Read more

Tobacco Sponsorship in F1 Under Attack

Tobacco Sponsorship in F1

Tobacco sponsorship is under attack once again in Formula 1 and you will find out why in this week’s Business of Motorsport Roundup. I also have an update on Felipe Massa’s court case, the latest sponsorship deals and more. Motorsport Industry News Apple TV Downloads Surge for F1 Season Opener Viewership for F1’s season opener … Read more

Selling An Idea

Selling an idea

Selling an idea is just one of the topics covered in this week’s Business of Being a Race Driver. You also find advice on soliciting donations as a race driver, why you need to stop pitching to dead industries and more! The Business of Racing Donations For Race Drivers This is from 1 year ago … Read more

How F1 Driver Academies Support Developing Drivers

F1 Driver Academies

How F1 driver academies support developing drivers is just some of what is covered in this week’s Driver Development Roundup. You will also find out why Kelvin van der Linde is GT racing, learn about the new Formula Africa and the importance of building a team of trusted advisors. All this and much more! Becoming … Read more

Motorsport Faces Uncertainty Amid Middle East Conflict

Middle East - Dubai Airport March 2026

Motorsport is facing uncertainty as the Middle East has been racked with conflict and you will find out the latest in this week’s Business of Motorsport Roundup. I also have news on a potential return of MotoGP to India, the latest motorsport legal news and more. Motorsport Industry News Motorsport Faces Uncertainty Amid Middle East … Read more

Learn Your Craft With Enzo Mucci

Motorsport Prospects Podcast

On this week’s Motorsport Prospects Podcast, I speak with motorsport mental performance coach Enzo Mucci who explains the importance of learning your craft. Key topics we cover: Additional Resources Mentioned: The episode webpage can be found here: https://motorsport-prospects-podcast-1.castos.com/episodes/learn-your-craft-with-enzo-mucci You can subscribe to the podcast through all the popular podcast apps as well as on its … Read more

Smart Funding Strategies for Aspiring Racers

Smart funding strategies

Smart funding strategies for aspiring race drivers is the focus of this week’s Business of Being a Race Driver. You will find out various techniques to fund a racing season as well as details on sponsorship ROI and much more! The Business of Racing How To Fund an F4 Season 150,000€ sounds scary. 5,000€ sounds … Read more

Girls On Track: Empowering Young Drivers to Shape Motorsport’s Future

Girls On Track

Why the Girls On Track program is significant for motorsport development is just one of the topics covered this week in the Driver Development Roundup. I also have details on the secret to a perfect F1 driver-engineer partnership, why consistency is key and much more! Becoming a Professional Race Driver Freddie Slater Explains Why Joining … Read more

Joe Gibbs Racing Goes to Court

Joe Gibbs Racing

Joe Gibbs Racing has launched a lawsuit against it former competition director and you will find out why in this week’s Business of Motorsport Roundup. I also have news on F1 finances, the return of the Turkish Grand Prix and more sponsorship deals. Motorsport Industry News F1 Revenue Grows 14% YoY to US$3.87BN in 2025 … Read more

How To Get Motorsport Sponsorship

Motorsport Sponsorship

How to get motorsport sponsorship is the main point of The Business of Being a Race Driver and this week is no exception. There is a lot of practical advice that you can use in your sponsorship acquisition efforts with a lot of videos and links to resources and opinions you will find useful. The … Read more

CLX Academy Debuts to Advance Endurance Racing

CLX Academy

The CLX Academy has been launched to advance the development of endurance racers, and I have the details on the program in this week’s Driver Development Roundup. I also look at the racing mindset and much more! Becoming a Professional Race Driver Convincing Parents to Let You Go for Your Dream Is Your Race Environment … Read more

MotoGP Starts a New Era on the Streets of Adelaide

MotoGP Adelaide Street Circuit

MotoGP has started a new era by relocating the Australian Grand Prix to the streets of Adelaide and you will find out why in this week’s Business of Motorsport Roundup. You will also find out how Alpine leaving the WEC could affect sportscar racing and much more! Motorsport Industry News MotoGP Moves to the Streets … Read more

Rethinking Racing Sponsorship

Racing sponsorship

Rethinking racing sponsorship is just one of the topics covered in this week’s Business of Being a Race Driver. You will also understand why some racers get big paychecks while others don’t and more! Why Do Some Racers Get Big Paychecks While Everyone Else Gets Product Discounts? Rethinking Racing Sponsorship as Capital Deployment Brian Scott … Read more

Why the F4 Saudi Arabian Championship is More Than Just Racing

Aramco F4 Saudi Arabian Championship

The F4 Saudi Arabian Championship has built a series that involves more than on-track racing and in this week’s Driver Development Roundup you will find out why. I also have Haas F1 boss Ayao Komatsu’s opinion on driver development and much more! Becoming a Professional Race Driver Haas F1 Boss Ayao Komatsu on Driver Development … Read more