Brand building for athletes is just part of the advice that you will learn in this week’s edition of The Business of Being a Race Driver. I also have sponsorship intelligence, the sponsor decision calendar and more. The Business of Racing Why Sponsors Want More Than Your Logo In this video episode from the Charge … Read more
This week I look at how race driver Toni Breidinger works hard to bring in new sponsors that will help her grow her racing career. I also bring you a guide to branding, a look at the sponsorship proposal process and how Scott Dixon funded his racing career. All this and more in this week’s … Read more
This week The Business of Being a Race Driver brings you some fantastic resources, tips, and advice to assist you in getting the sponsorship you need for your motorsport journey. Here are just a few of the highlights: Enzo Mucci explains how to sell motorsport sponsorship now, the legality of negotiating sponsorship and endorsement deals, … Read more
