How Toni Breidinger Uses New Sponsors to Build Her Brand

September 5, 2023 by Mark Boudreau

This week I look at how race driver Toni Breidinger works hard to bring in new sponsors that will help her grow her racing career. I also bring you a guide to branding, a look at the sponsorship proposal process and how Scott Dixon funded his racing career. All this and more in this week’s … Read more

The Business of Being a Race Driver for August 02, 2022

August 2, 2022August 2, 2022 by Mark Boudreau

This week The Business of Being a Race Driver brings you some fantastic resources, tips, and advice to assist you in getting the sponsorship you need for your motorsport journey. Here are just a few of the highlights: Enzo Mucci explains how to sell motorsport sponsorship now, the legality of negotiating sponsorship and endorsement deals, … Read more

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