On this week’s podcast, motorsport industry veteran Jim Bowie explains why drivers need a fundamental mindset shift when it comes to securing sponsorship. From the power of B2B partnerships to identifying the right prospects and leveraging AI-driven research, Jim shares practical insights that can help drivers build more effective sponsorship programs. Additional Resources Mentioned: Listen … Read more
Being a race driver is hard work which is why so many fail. This week on the Driver Development Roundup you will learn why race drivers need to put in the hard work every day to succeed plus much more! Becoming a Professional Race Driver Nico Rosberg: How Beating Lewis Hamilton Nearly Destroyed Me Nico … Read more
The CLX Academy has been launched to advance the development of endurance racers, and I have the details on the program in this week’s Driver Development Roundup. I also look at the racing mindset and much more! Becoming a Professional Race Driver Convincing Parents to Let You Go for Your Dream Is Your Race Environment … Read more
Audi has launched a driver development program and in this week’s Driver Development Roundup you will find out why. I also have advice on the mindset you need to achieve your goals, why quitting is not an option and more! Becoming a Professional Race Driver The Mindset Needed When Going for Your Goals The ‘Superpower’ … Read more
The Formula Global Shootout Program has been announced for 2025 with the winner getting a full-funded drive in Indian F4. I have all the details in this week’s Driver Development Roundup. I also have news on several scholarship and grant programs for both cars and karts as well as some great advice to take to … Read more
