On this week’s podcast, motorsport industry veteran Jim Bowie explains why drivers need a fundamental mindset shift when it comes to securing sponsorship. From the power of B2B partnerships to identifying the right prospects and leveraging AI-driven research, Jim shares practical insights that can help drivers build more effective sponsorship programs.
Additional Resources Mentioned:
- Jim Bowie on LinkedIn: https://www.linkedin.com/in/jimbowielinked/
- Motorsport Prospects
- The 3 Essentials for All Motorsport Professionals
Listen to the full episode here!
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects and the host of the Motorsport Prospects Podcast. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
