Asking for Motorsport Sponsorship the Right Way

Asking for motorsport sponsorship the right way is just some of the advice you will get in this week’s Business of Being a Race Driver. I also have details on a free motorsport sponsorship webinar you can attend, advice for those chasing their F1 dreams and more!

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The Business of Racing

Asking for Sponsorship the Right Way

In the video above, Konig Wheels USA goes over the correct way to ask for a sponsorship.

“It may sound simple, but the way you approach a company and the manner of which you carry yourself can have a big impact on whether or not a company decides to offer a sponsorship. Sponsorship is about value, and as we near the end of this “Series on Sponsorship”, we’re trying to give you a step by step walkthrough- based on our experiences of receiving and reviewing thousands of proposals. Let’s dive into episode 4 of this series on sponsorship and help best position you to approach any company with your project or event.”

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Motorsport Sponsorship 101 With Alex Striler

Alex Striler will be appearing at the 6th Annual Race Industry Week that will be held Dec 1 – Dec 4, 2025. He will be conducting a webinar called Sposnorship 101 on Friday, Dec 12 @ 11am. He’ll share how much sponsorship has changed over the last two years. You can register here.

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For those chasing the F1 Dream

The video above is a quick word from Enzo Mucci to those of you who are dreaming of F1. Approach it in a way that makes sense and build from there.

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7 Ways to Define Motorsports Sponsorship

For decades, the world has become accustomed to hearing about people in the motorsports industry talking about sponsorship. They not only tolerate motorsports athletes plastering their clothing and vehicles with industry logos, they have come to expect it. With this plethora of expectations, you would think more people would be able to clearly and concisely dictate what motorsports sponsorship really is. The Sponsored Rider explains.

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Getting Racing Sponsorship With The Amazing Coffee Metric!

Samir Abid explains what he calls the coffee metric. “In my experience, no-one is EVER going to invest sponsorship money in you unless you’ve sat down and had 6 cups of coffee with them.”

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The Importance of Understanding Visas

One issue that often remains misunderstood by race drivers racing internationally is the importance of understanding the process of obtaining a proper visa. Liam McNeilly can certainly relate. He began the 2025 USF2000 season in perfect form with a remarkable five victories from five races before visa issues cut short his title hopes. Companies such as Race Away RPM can certainly help in this regard.

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Julius Baer Family Barometer Report 2025

Here’s a rewritten version of your text:I have consistently emphasized that possessing extensive knowledge enhances your ability to effectively pursue sponsorship opportunities. Often, valuable insights can come from unexpected sources.

For instance, Julius Baer International has recently published their Family Barometer Report 2025, which examines the current landscape of family offices. A family office is a privately owned entity that manages investment and wealth for affluent families, typically those with at least $50–100 million in investable assets. The primary objective is to grow and transfer wealth across generations, utilizing the family’s own financial resources.

“This year’s Family Barometer finds families rising to meet these challenges with clarity and purpose. Across regions, ultra-high-net-worth (UHNW) families are leaning into long-term thinking not only to protect capital, but to align it with the values and aspirations that will carry across generations. Legacy, resilience and strategic intention are no longer aspirational concepts, but urgent priorities that are being translated into tangible action across investment, governance, education and intergenerational planning.”

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The Costs of Racing

The Road to F1

Jorgina Donna Wijewardana has put together rough budget estimates for every level of the FIA development pyramid. It starts at karting and extends all the way from Formula 4, Formula Regional, F3 and onto F2. You can read it here.

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