fan engagement

Making an Authentic Connection with Your Fans

Fernando Alonso with Fans

Making an authentic connection with your fans is critical if you want to engage sponsors since your sponsors will be looking to connect with them as well. Part of that connection will be through social media and the captions you use there will determine if you get the traffic you deserve. This week you will … Read more

How Formula 1 Divides Revenue Amongst Teams and More

F1 Grid

This week in the Business of Motorsport, I bring you an analysis by Racing News365 of how Formula 1 revenues get divided amongst the teams. In addition to that, there are details on increased F1 viewership in the United States, a potential sale of the DTM, and whether MotoGP is reaching its limits. I also … Read more