Sponsorship Summit

Building a Racing Sponsorship Plan

Fernando Alonso

Building a racing sponsorship plan is just one of the topics covered in this week’s edition of The Business of Being a Race Driver as I once again curate for you the best, most actionable advice on motorsport sponsorship. In addition to building a racing sponsorship plan, I bring you details on the upcoming free … Read more

Making an Authentic Connection with Your Fans

Fernando Alonso with Fans

Making an authentic connection with your fans is critical if you want to engage sponsors since your sponsors will be looking to connect with them as well. Part of that connection will be through social media and the captions you use there will determine if you get the traffic you deserve. This week you will … Read more