Building a Racing Sponsorship Plan

Building a racing sponsorship plan is just one of the topics covered in this week’s edition of The Business of Being a Race Driver as I once again curate for you the best, most actionable advice on motorsport sponsorship.

In addition to building a racing sponsorship plan, I bring you details on the upcoming free July 2023 Sponsorship Summit, tips on how to measure the value of your content marketing and the sponsor side of sponsorships.

All this and more in this week’s edition of The Business of Being a Race Driver on Motorsport Prospects. Curating the best motorsport sponsorship advice for racers by racers.

The Business of Racing

From the Driver’s Point of View

Building a Racing Sponsorship Plan

Make sure you register for the July sponsorship that is free to attend as it will cover a number of useful topics including:

  • Why Brands Sponsor & What They Want
  • All About Agents and Agencies
  • The Power of Boosting Social Media

The webinar takes place on July 12, 2023 from 4pm – 6pm PST virtually via Zoom. You can get more information and register here.

Episode 13 of the Late to The Grid podcast discusses how to build a racing sponsorship plan. “So you want to go out and find sponsors for your racing program, right? Do you know where to start? Bill Snow shares his insights into how to build a sponsorship plan for your racing program. Sponsorships have to go beyond product sponsors if you want to get to the next level of getting funding for you and your team. Having a plan and knowing your value is key to building your program. Over the years Bill has been involved with securing sponsors, fan activation, building plans, and developing value for organizations involved with motorsports. He’s conducted sponsorship seminars and works with drivers that are looking to take their motorsports program to the next level.”

Topics covered include:

  • What businesses to target
  • How to build a plan
  • Value adds that need to be part of your plan
  • What if they say no
  • Why working with a charity is important

Find this episode on YouTube and see the accompanying slides here.

Jet Social explains how to measure the value of your content marketing. “In the crowded digital marketplace, how can you make sure your business cuts through the noise? Content marketing allows a business to stand out and connect meaningfully with its customers. But, without a clear strategy and a way of measuring impact, its power may remain untapped, leading to disappointing results.”

From the Sponsor’s Point of View

Episode 22 of the Late to the Grid podcast looks at the sponsor side of sponsorships. “In this episode ai sit down with Saevar Thordarson from Heritage Coffee in Solon Ohio to talk about why his company decided to sponsor a race team. We talk about what he liked in the opportunity, how his involved has helped his business and its future growth plan, and how motorsports sponsorships differ from the other advertising pitches a business owner gets bombarded with.”

General Motorsport Marketing Advice & Resources

The Business of Being a Race Driver

Drive Sports Marketing looks at the current megatrends in sports marketing. “Sports marketing is an ever-evolving field that continues to adapt to the industry’s changing landscape. As technology advances and consumer behaviours shift, sports marketers must stay ahead of the game to effectively engage fans, drive revenue, and build lasting brand connections. In this article, we explore the megatrends in sports marketing and how they are shaping the future of the industry.”

Mark Boudreau
Author: Mark Boudreau

Mark is the publisher of Motorsport Prospects. As a former lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.