The Business of Being a Race Driver this week brings you some tips on how to get sponsors to answer your calls. You will also learn about the value of building a team, the importance of small sponsors and a new book that will help you tell your racing story.

It’s all in this week’s The Business of Being a Race Driver on Motorsport Prospects.

Don’t forget that the Motorsport Prospects Weekly Newsletter is now available so you will not miss out on any news racers can use! Check out the footer of every page on the Motorsport Prospects website and sign up now!

The Business of Racing

Charge Sponsorship looks at how to get sponsors to respond to you. “Navigating the waters of sponsorship sales can be challenging, particularly when faced with the silent wall of unresponsive prospects. The sales process can be frustrating if you don’t get sponsor prospects to respond to your emails and calls. It’s like knocking on doors that never seem to open. However, with the right set of strategies, you can turn the knob and open the door to valuable partnerships. Here’s how to enhance your engagement game, demonstrate value, and build relationships that resonate.”

How to Get Sponsors to Answer Your Calls

Grassroots Motorsports has a great article on how the owner of a small business ended up sponsoring a ARCA race car for $50. It really demonstrates the importance of treating all sponsors as true partners and that even a $50 sponsorship can be meaningful.

In the video above, Enzo Mucci discusses the importance of building a team to help you achieve your motorsport goals. “People are key. Build your own team of people to help you win.”

If you are looking to build your team, the Motorsport Prospects Directory is a good place to start.

If you are new to News Racers Can Use here at Motorsport Prospects and specifically my Business of Being a Race Driver column, you may have missed some incredible content that I have curated from the most knowledgeable motorsport professionals covering motorsport marketing and sponsorship.

Here are yet more articles for you to review that you may have overlooked. I have been featuring highlights from the Business of Being a Race Driver column every week as this information is still effective and valuable. As they say, knowledge is power!

Alan Dove is a Race Driver Performance analyst from the UK with experience of coaching drivers across multiple racing disciplines. he has just released a new book called Motorsport Sagas: Unlocking the Power of Storytelling in Racing that may be of interest to you. Here is how he describes the book on Amazon:

In ‘Motorsport Sagas: Unlocking the Power of Storytelling in Racing’ Alan Dove uncovers the narrative mechanics that make high-profile motorsport such a riveting spectacle. With thorough examination, Dove reveals why the drama and excitement of racing rival those of any Hollywood blockbuster, and why it is imperative for every racing driver seeking to broaden their reach to grasp the nature of high-stakes competition.

Delving into the precise storytelling techniques utilised by the world’s foremost writers, Dove illustrates how these same narrative elements are woven into the fabric of racing. By understanding these mechanisms, drivers can craft motorsport adventures that resonate with a larger audience.

Whether you’re a seasoned racing enthusiast or a newcomer to the world of motorsport, this book offers a captivating exploration of the symbiotic relationship between storytelling and motorsport competition. Prepare to embark on a thrilling journey where adrenaline-pumping action meets the artistry of narrative craft, all within the fast-paced world of motorsport.

You can purchase the book through Amazon.

Author: Mark Boudreau

Mark is the publisher of Motorsport Prospects. As a former lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.