Selling Sponsorship

Sports Car Racing: The Current State of Driver Pay

Sports Car Racing

What do drivers make in sports car racing? This is just one of the topics covered in this week’s Business of Being a Race Driver. I also have tips on seeking sponsorship, lessons from the 2025 Motorsport Sponsorship and much more! The Business of Racing AutoWeek looks into the current pay status for drivers racing … Read more

Building a Strong Case for Sponsorship Investment

Sponsorship investment

This week’s edition of The Business of Being a Race Driver looks at how to build a strong case for sponsorship investment, being prepared before selling sponsorship and the finances of racing in Formula Regional Oceania. The Business of Racing In a recent article, SponsorPulse explains how to build a strong case for sponsorship investment. … Read more

Sponsorship Ideas and Inspiration

Motorsport Sponsorship ideas

This week I have some great sponsorship ideas and inspiration for you. From partnering with eco-friendly businesses to going from hobby to hustle, there is something here to get you thinking as you work to get your sponsors aligned for 2024. All this and the view from the sponsors side of the negotiating table in … Read more