Customizing Your Sponsorship Deck

Customizing your sponsorship deck is just one of the actionable tips featured in this week’s Business of Being a Race Driver. I also have two great podcast episodes you should listen to, a service run by a race driver that specializes in micro sponsorships and dealing with setbacks. It’s all in this week’s edition of The Business of Being a Race Driver on Motorsport Prospects.


Watch the webinar above that is designed for individuals and organizations aiming to elevate their sponsorship sales strategies. Led by Ken Ungar, a sponsorship expert from CHARGE, “Crafting the Perfect Pitch: Tailor Your Sponsorship Deck for Success,” delved into the art and science of customizing your sponsorship deck to resonate with your prospective sponsors. Ken shared invaluable insights from his sponsorship experience, guiding participants through the critical steps of analyzing a prospect’s needs, interests, and goals to craft a compelling, personalized pitch that stands out.


In the latest episode of the Cars without Sausage Podcast, host Juliana Chiovitti discusses “Driving Success: Motorsport Marketing & Sponsorship 101 Basics So You Can Earn Money to Go Racing” with Tony Scott, Owner of Drive Motorsports International. “In this podcast, we dive deep into the world of motorsport marketing and sponsorship, offering valuable insights and strategies for individuals and teams looking to secure sponsorships and boost their presence in the industry.”

You can listen to the podcast here.


The SCCA website talks to race driver Mason Filippi about his new motorsport company OpenFender, a service that helps drivers obtain what he calls “micro sponsorships.”

“OpenFender is a fundraising and sponsorship platform for motorsports,” Filippi says. “We help put the fan, the sponsor, the driver and, in the case of the SCCA, the Regions in one place – you have a micro site where you can place all of your social media and collect sponsorship money. It’s like having an online driver resume, but people can also find you and sponsors can hunt for you.”


Episode 9. of The Slipstream Entrepreneurs’ Podcast features F1 sponsorship and podcasting guru Tim Silvey. Tim discusses F1 sponsorship, growing a podcast and following your dreams. You can have a listen here.


Women in Motorsports North America has announced the second year of its contingency fund program open to women NASCAR drivers aged 21 and over.

“Coming off the record-setting payouts of the 2023 racing season, Women in Motorsports North America (WIMNA) is excited to once again offer $200,000 in contingency money supporting women pursuing racing careers in NASCAR-sanctioned racing series. The program utilizes a points system for women drivers 21 years and older with monetary rewards based on race results throughout the 2024 racing season.”


This is a great video from Danny Lee that discusses following your dreams, dealing with situations that don’t go your way and being able to pivot when required.


Mark Boudreau
Author: Mark Boudreau

Mark is the publisher of Motorsport Prospects. As a former lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.