Sponsorship Decks and Contacts

This week you will find out about a webinar on crafting sponsorship decks as well as tips on getting sponsorship contacts. You will also go behind the scenes on a sponsorship business trip, learn how to get spotted in motorsport, learn about the power of storytelling, and get tips on road racing on a budget.

It’s all in this week’s edition of The Business of Being a Race Driver on Motorsport Prospects.


Go behind the scenes in the video above with Megan Meyer as she embarks on a 48 hour sponsor trip and works with a sponsorship agent.


The March 28th episode of the Motorsport Coaching Podcast dives deep into the intertwined worlds of racing and storytelling. You can listen to the podcast and connect with Alan here.

Today, we have the pleasure of being joined by Alan Dove, the co-founder of the popular “Carting One” YouTube channel and a seasoned motorsport coach.

With a lifetime of experience in cart racing and a profound understanding of the motorsport narrative, Alan sheds light on the intricate relationship between a racer’s journey and their success in attracting sponsorship and fans. In our discussion, Alan reveals insights from his latest book, “Motorsport Sagas,” which explores the power of storytelling within the racing industry and how the hero’s journey narrative can enhance a driver’s career. From sharing tales of building cart chassis to analyzing the careers of icons like Valentino Rossi and Travis Pastrana, Alan demonstrates how narrative structure can captivate audiences and promote motorsport careers. He also touches upon the crucial aspect of making motorsport more appealing and relatable to a broader audience, and his passion for creating innovative and daring racing concepts.

Alan’s drive to inspire young racers and enthusiasts shines through as he encourages them to embark on adventurous endeavors within the racing world. He discusses the potential for cultivating sponsorship opportunities through compelling events and intriguing proposals. As he delves into the parallel creative dimensions of motorsport and music, listeners will discover the freedom and excitement found in these expressive outlets.

Motorsport Saga: Unlocking The Power Of Storytelling

Join Charge Sponsorship on Wednesday, April 10 at 1:30 PM ET for “Crafting the Perfect Pitch: Tailor Your Sponsorship Deck for Success,” a free ZOOM webinar designed for individuals and organizations aiming to elevate their sponsorship sales strategies. You can register here.

Led by Ken Ungar, a sponsorship expert from CHARGE, this session will delve into the art and science of customizing your sponsorship deck to resonate with your prospective sponsors. Ken will share invaluable insights from his sponsorship experience, guiding participants through the critical steps of analyzing a prospect’s needs, interests, and goals to craft a compelling, personalized pitch that stands out.

Whether you’re new to sponsorships or looking to refine your approach, this webinar will equip you with the tools and techniques to create impactful, persuasive proposals that open doors and foster meaningful partnerships.

Don’t miss out on this opportunity to learn and unlock new avenues for success in sponsorship sales!

Crafting the Perfect Pitch: Tailor Your Sponsorship Deck for Success

In the video above, Enzo Mucci explains how to get spotted in motorsport. “One of the biggest goals for a racing driver, is getting spotted and being offered a professional contact by a team or a manufacturer. Here I will share with you what spotters and scouts are looking for.”


You don’t need to have a database filled with sponsorship contacts. Once you know how to find one sponsorship contact at a prospect company, you can find anyone at any sponsor. Sponsorship expert Ken Ungar shares tips on finding the right contact at a brand to consider your sponsorship pitch in the video above.


The Costs of Racing

No money? Think you’ll never be able to race? Austin Bradshaw is an SCCA road racer keeping up with the fast guys while sticking to a budget, and his tips can get you on track and running with the best of them in no time. Can’t afford the good stuff? No problem! With determination and the right attitude, you’ll be out there road racing with the SCCA before you know it. Watch the SCCA video above for how.


Mark Boudreau
Author: Mark Boudreau

Mark is the publisher of Motorsport Prospects. As a former lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.