After all the angst and debate in the run-up to its inaugural race, the verdict is in on the Las Vegas Grand Prix, and it is a big part of this week’s Business of Motorsport. In addition to the verdict on Vegas, there is analysis of NASCAR’s next steps, two conferences you will want to … Read more
While the title of this week’s column is F1 Rolls Big on Vegas Grand Prix, this is anything but a random toss of the dice. Liberty has thought this through and know what they are doing. While there have been issues and hiccups, it is the first race, so it is time to see how … Read more
On the eve of the inaugural Las Vegas Grand Prix, Formula 1 announced their Third Quarter financial results which continue their positive revenue momentum. It’s all part of this week’s Business of Motorsport. I also bring you an array of news and analysis on NASCAR as they conclude their 2023 season, the broadcast finances of … Read more
The economic impact of the Indy 500 and the Indianapolis Motor Speedway are part of the Business of Motorsport this week. I also look at why billionaires are investing in F1, how IMSA’s GTP class is connecting with fans and the return of Tom Walkinshaw Racing. All this plus the latest sponsorship deals and partnerships, … Read more
This week I bring you details of how the Alpine F1 team is attracting yet more superstar investors, athletes who all want to be a part of the business of motorsport. I also bring you up to date on who the most marketable motorsport athletes are, the latest decisions of the FIA World Motor Sport … Read more
IMSA is looking forward to 2024 and beyond and this week you will find out why it’s all part of the Business of Motorsport. I also look at the ongoing saga of the Andretti Global F1 entry, Formula E’s need to escape their identity crisis and bring you Valtteri Bottas in a cowboy hat. All … Read more
The FIA has approved Andretti Global to join the F1 grid, but the teams are standing in their way. How we came to this and why is part of this week’s Business of Motorsport. I also look at the blockbuster rumors of Apple buying F1 broadcast rights, IndyCar and NASCAR’s 2024 schedules, MotoGP on a … Read more
Have we reached peak F1 popularity? That is the hypothesis of a recent study that has analyzed the decline of F1 in social media and you will find the details, as well as F1’s response, as part of this week’s Business of Motorsport. There is also more F1 news including the status of the candidates … Read more
Honda has consolidated all their motorsport activity, including the US-based Honda Performance Development (HPD) into Honda Racing Corporation. What this could imply is in today’s Business of Motorsport Roundup. I also have more on the ongoing quest of Michael Andretti to join the F1 grid, the continuing saga of Felipe Massa’s legal quest for the … Read more
The Goodwood Revival, an event that celebrates the rich heritage of motorsport, has committed to sustainability and this week you will find out how and why. In other sustainable motorsport developments, you will learn what it is like to drive an electric single-seater, an electric go-kart that can go 100 MPH and sustainable logistics from … Read more
IndyCar is on a roll as they enter new media negotiations on the back of their best viewing numbers since 2016. It’s all part of this week’s Business of Motorsport. I also look at the two new racing teams that made Forbes’ list of the World’s 50 Most Valuable Sports Teams, the possible return of … Read more
Hugo Boss is looking to take advantage of F1’s booming popularity as they have ditched Formula E and are now focused on Formula 1. This is all part of this week’s Business of Motorsport Roundup. I also bring you details on Liberty Media’s approach to Verstappen’s dominance on track, the legal strategy Felipe Massa is … Read more
The Web3 ecosystem in Formula 1 is accelerating past the sports competition and that is just part of what you will learn about in the Business of Motorsport this week. You will also learn about the incredible reach of F1 and how the series drives cultural change. I have news on a potential new charter … Read more
The changing face of motorsport is something that should be both encouraged and celebrated and this week I bring you two examples of how things are changing for the better. While it may not be fast enough for some, a diverse and inclusive motorsport seems to be moving in the right direction. I also have … Read more
This week you will learn why some think that a billion-dollar F1 team is a sports investment bargain. It’s all part of the Business of Motorsport. I also bring you details on why the FIA is willing to butt heads with Liberty Media, NASCAR’s new Netflix deal and the state of athlete investing (with some … Read more
A new electric sports car series has been launched, but will it succeed where other attempts have failed? This week I also look at how F1 is attempting to influence governments to embrace sustainable fuel technologies, how IMSA is a platform for environmental change and how visible changes are coming to the Gen3 Formula E … Read more
Felipe Massa has reportedly taken the first step in potential legal action against Formula 1 and the FIA over the outcome of the 2008 world championship. How this will play out is anybody’s guess, but it is part of the Business of Motorsport this week. I also look at how the Las Vegas Grand Prix … Read more
The Web3 journey of McLaren Racing is just one of the topics covered in this week’s Business of Motorsport Roundup. While you may think that NFTs have faded away, McLaren are demonstrating that done right, they can be a marketing success. In addition to McLaren’s Web3 journey I look at the cost of the Las … Read more
This week encompasses what Toto Wolff calls sustainable high performance. Just because a racing series is using sustainable technology does not mean that it is anything but high performance. Some of the topics covered are the use of sustainable aviation fuel by Mercedes F1, how Envision Racing are fighting climate change and the 7 ways … Read more
Formula 1 has forged a deeper connection with its F1 Academy program as the series has announced a stepped-up relationship with the female driver development program. In addition to the F1 Academy, I bring you details on who is driving in which F1 Young Driver program. It’s all Formula 1 in this week’s edition of … Read more