Gordon Murray discuses the future of internal combustion engines (ICE) as well as EVs in this edition of the Sustainable Motorsport Roundup. In addition to this perspective, you will get an update on the new all-electric STCC, hydrogen being delayed at Le Mans and the track layout for the inaugural Tokyo E-Prix. All this and … Read more
The evolution of motorsport marketing using as a case study McLaren F1 Academy driver Bianca Bustamante and her Anastasia Beverly Hills sponsorship is part of this week’s look at the Business of Being a Race Driver. There is also a look at authentic athlete branding, the revolutionary new all-electric karting series that is looking to … Read more
This week you will learn about the many emerging paths to race driver development as the sport embraces exciting new ways to develop race drivers. From a sim racing competition that results in a real-world race drive to an electric karting series that is working to enable a 1000-fold increase in motorsport participation, there are … Read more
This week I look at two racing series that are planning on finding motorsport talent the sustainable way using the latest electric motorsport technology combined with innovative race talent identification. In addition to these exciting developments, you will learn about NASCAR’s electric race car concept, whether hydrogen has a future in motorsport and developing IndyCar’s … Read more