Think outside the box. This week, you’ll get valuable tips on how to do just that, along with advice on avoiding burnout, growing your social media following and increasing your sponsorship value. Plus, don’t miss out on a webinar about crafting effective sponsorship decks. All this and more in this week’s edition of The Business of Being a Race Driver.
From the Driver’s Point of View
In the video above, Enzo Mucci explains how you can avoid burnout. The key is to do what you love. “For those who are worrying about or dealing with some form of burnout whilst working on their career.”
The Racing Mentor explains how you should start thinking outside the box for sponsorship success. “When it comes to sponsorship in racing, the traditional approach often revolves around hospitality, track days, and stickers on cars. While these tactics can be effective to some extent, they don’t always make a driver stand out from the competition. To truly catch the attention of potential sponsors, it’s important to come up with more creative ideas.” Read more here.
The video above is a replay of the webinar from Motorsports Marketing Tips with Megan Meyer on how to increase your sponsorship value and gain followers using social media.
In the video above, Bob Walker, agent for Brian Deegan, Hailie Deegan, and Haiden Deegan, talks about media training for sponsored athletes. Walker was interviewed by Alex Striler at the 2024 Motorcycle Racing Sponsorship Summit on June 12, 2024.
On August 21 at 1:30 PM, join Charge Sponsorship for an engaging LinkedIn Live webinar where their sponsorship coach, Eric Beadle will dissect a real-world sponsorship deck. This Deck Diagnosis will provide you the opportunity to witness live evaluations and receive actionable feedback that can transform your proposals.
Based on the coaching principles of CHARGE’s Sponsorship Success Method, Eric will highlight essential elements and industry best practices that make sponsorship decks stand out, helping you align your proposals with industry standards.
Whether you’re looking to enhance your existing deck or develop a new one, you’ll learn how to capture the attention of potential sponsors and increase your chances of securing valuable partnerships.
Register now to secure your spot and gain valuable insights that will take your sponsorship proposal to the next level. Full details and how to register can be found here.
Motorsport sponsorship consultant Kevin Borough of 181 Solutions explains in News Racers Can Use the importance of personal branding in motorsport. “Why do driver or rider moves matter so much in racing? There are number of factors, but the short answer is sponsorship. Perhaps a little-known fact to casual fans, but teams are not the only ones that receive sponsorship over the course of a race season. Drivers receive direct sponsorship as well.”
Read his complete post here.
From the Sponsor’s Point of View
In their recent blog post, RTR Sports Marketing explains the strategic edge that motorsport marketing brings to sponsors and why they should consider it as part of their marketing efforts.
“This dynamic form of sponsorship not only elevates brand visibility but also aligns with the cutting-edge technology and high-performance values that resonate with today’s consumers. According to a report by Nielsen Sports, motorsport sponsorship generates 100 million global followers, demonstrating its extensive reach (Nielsen Sports, 2021).”
Read the full blog post here.
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a former lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
