Understanding the sponsorship journey is the whole point of my Business of Being a Race Driver series and this week is no different. You will learn secrets to ace your sponsorship meeting, how the sponsorship process works, a free sponsorship webinar you can attend as well as tips on how to manage your money. All … Read more
Think outside the box. This week, you’ll get valuable tips on how to do just that, along with advice on avoiding burnout, growing your social media following and increasing your sponsorship value. Plus, don’t miss out on a webinar about crafting effective sponsorship decks. All this and more in this week’s edition of The Business … Read more
Why do driver or rider moves matter so much in racing? There are number of factors, but the short answer is sponsorship. Perhaps a little-known fact to casual fans, but teams are not the only ones that receive sponsorship over the course of a race season. Drivers receive direct sponsorship as well. But why? Why … Read more
