This week you will get some great motorsport marketing advice from the Motorsport Prospects archives. You will also find out about a free motorsport marketing fundamentals course as well as the future of NFTs in sports.
All this and more in this week’s edition of The Business of Being a Race Driver on Motorsport Prospects.
From the Driver’s Point of View
If you are new to News Racers Can Use here at Motorsport Prospects and specifically my Business of Being a Race Driver column, you may have missed some incredible content that I have curated from the most knowledgeable motorsport professionals covering motorsport marketing and sponsorship.
Here are more articles for you to review that you may have overlooked. I have been featuring highlights from the Business of Being a Race Driver column every week as this information is still effective and valuable. Here are a few more. As they say, knowledge is power!
- More Social Media Marketing Tips for Race Drivers
- The Art of the Cold Pitch and More
- Dealing with Sponsorship Proposal Rejections
- Making an Authentic Connection with Your Fans
General Motorsport Marketing Advice & Resources
Formula Careers is putting together a free self-study course on Motorsport Marketing Fundamentals. “Motorsport Marketing Fundamentals is a comprehensive guide and will give you a solid foundation in your understanding of the marketing and social media side of motorsport.” Sign up for their newsletter to keep up to date on its launch.
Drive Sports Marketing look at balancing sponsorship and activation budgets.
“Today, in the world of sports sponsorship, success is not merely about signing the check but balancing sponsorship and activation budgets. The art lies in allocating resources effectively, ensuring that your brand not only secures a spot on the field but engages with the audience in a meaningful way. In this article, we’ll explore the intricacies of determining the optimal proportions for your sports sponsorship fee and activation budgets to achieve a winning formula for brand impact.”
If you are considering selling NFTs, you should definitely read the LawinSport article The Future Of NFTs In Sports – The Situation After The Hype before you do as the environment has changed since the infamous “crypto winter.”.
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a former lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
