A webinar on the art of the cold pitch is just one of the nuggets of race driver business information you will find in this week’s The Business of Being a Race Driver.
I also have tips on running social media giveaways for your sponsors, advice on how to improve your social media content and how companies can make the most of their event weekend.
All this and more in this week’s The Business of Being a Race Driver on Motorsport Prospects.
The Business of Racing
From the Driver’s Point of View
In the video above, Megan Meyer explains how to promote your racing sponsors with a social media giveaway. “Want to know how I grew my following on Facebook by almost 400 and grew my racing email list to hit 1,000 subscribers? BY DOING A GIVEAWAY!! There are a few tried-and-true ways to reach more people online through your social media, and a giveaway is one of them. When you’ve got the right combination of good prizes, easy entry, and timing, you can see big growth in your following in a short period of time! But giveaways can also go the opposite way when it’s too hard to enter. Here are my best tips for hosting your own giveaway on social media in a way that’s a true win-win-win for you, your race fans, and your sponsors.”
The Racing Mentor is running an online training session at the beginning of June all about cold pitching when you don’t have a big personal network!
“I know this is something a lot of drivers struggle with so this is a pay-what-you-can webinar. The suggested price is £19 (the same price as our other online training sessions) but you can choose how much you want to pay on the checkout page.”
Details here: https://lu.ma/rmcoldpitch
As always, even if you can’t make it live, you can still sign up to get access to the replay.
“Today content matters as much as fuel in the race car and air in the tires. It has to be a part of your racing enterprise, no questions asked, and it has to look good. Whether you are a driver, team, business or organization without incorporating good digital content into what you do every day you will not be able to keep up with your competition; simple as that.”
Here are two articles from the Terence Dove On Racing Drivers newsletter that are worth having a look at:
From the Sponsor’s Point of View
Sports marketing agency Sport Dimensions explains How to Make the Most of Your Event Weekend.
“The work of activating your brand in sports and entertainment is much different than running ads or other more traditional promotions. With rights holders and properties becoming much more available to sponsors as times continually evolve, brands have more opportunities than ever to bring their brand to life.”
General Motorsport and Sports Marketing Advice & Resources
“That’s why, as a brand, you need a tool that speaks to the customers in different ways and at a deeper level. And when engagement becomes much more relevant than plan viewership, sports sponsorship is the tool you need to use.”