Dealing with sponsorship proposal rejections headlines this week’s Business of Being a Race Driver Roundup. It will happen so you need to learn from it.
In addition to this, for companies that are involved in motorsport sponsorship I have tips on the basics of evaluating your sponsorships. For the driver I also feature the Top 5 racing gloves and stage rallying on a budget.
All this in this week’s Business of Being a Race Driver Roundup on Motorsport Prospects.
The Business of Racing
From the Driver’s Point of View
Jess Shanahan of The Racing Mentor looks at how to deal with rejection on a sponsorship pitch.
“In this article, I want to talk about how you can quickly pick yourself up after a ‘no’ and even start thinking of rejection as a good thing. Now, this might sound a bit strange, but if you get rejected by a sponsor, it means you don’t have to waste time chasing them or hoping that they’re going to give you some money. A firm no means that you can focus your attention elsewhere, giving you back some of your precious time.”
From the Sponsor’s Point of View
Charge Sponsorship looks at the basics of evaluating your sponsorships. “The sponsorship helps the sponsor address a marketing challenge. The property benefits by receiving a fee and “free” promotion. Yet, how do sponsors and properties evaluate the impact of a sponsorship?”
The Costs of Racing
Winding Road Magazine looks at their picks for the Top 5 racing gloves.
“When it comes to auto racing, having the right helmet, suit, and shoes is crucial for optimal performance and safety. One often overlooked but essential piece of equipment is a high-quality pair of racing gloves. These gloves provide grip, protection, and comfort, allowing drivers to maintain control and focus on the race ahead.”
The cover for this month’s Revolution magazine by Motorsport UK looks at Stage Rallying on a budget. Will Gray explains how good research, good support and good advice can help cut the costs of competing in Stage Rallying.
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a former lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.