Race Driver Business covers topics such as the costs of racing as well as techniques and resources related to sponsorship acquisition that will be helpful in getting the budget you need to race. It also looks at sponsorship from the business owner’s perspective for those interested in getting involved in motorsport sponsorship.
Unlocking ROI (Return On Investment) in motorsport is just one of the topics covered in this week’s Business of Being a Race Driver. I also cover why you need to own your audience and much more! The Business of Racing Unlock Racing ROI: Connecting Sponsors to Motorsport Success Customer race teams face a steep challenge: … Read more
Brand building for athletes is just part of the advice that you will learn in this week’s edition of The Business of Being a Race Driver. I also have sponsorship intelligence, the sponsor decision calendar and more. The Business of Racing Why Sponsors Want More Than Your Logo In this video episode from the Charge … Read more
NASCAR Late Model budgets in 2026 are just one of the topics covered in this week’s Business of Being a Race Driver. I also have details on European single-seater budgets, why you need to be careful about signing contracts and more! The Business of Racing The Real Price of Chasing a Racing Career Stop Selling … Read more
The Shift Up Now Foundation has awarded over $300,000 in grants to female racers and i have the details in this week’s Business of Being a Race Driver. You will also find out why going viral is overrated, the hidden economics of motorsport and more. The Business of Racing Going Viral is Overrated Going viral … Read more
The importance of B2B in sponsorship is one of the topics covered in this week’s edition of the Business of Being a Race Driver. I also have details on overlooked expenses in your budget and much more! The Business of Racing Why Growing My BTCC Partner Network Isn’t Just About Signing Sponsors BTCC racer Árón … Read more
Selling an idea is just one of the topics covered in this week’s Business of Being a Race Driver. You also find advice on soliciting donations as a race driver, why you need to stop pitching to dead industries and more! The Business of Racing Donations For Race Drivers This is from 1 year ago … Read more
Smart funding strategies for aspiring race drivers is the focus of this week’s Business of Being a Race Driver. You will find out various techniques to fund a racing season as well as details on sponsorship ROI and much more! The Business of Racing How To Fund an F4 Season 150,000€ sounds scary. 5,000€ sounds … Read more
How to get motorsport sponsorship is the main point of The Business of Being a Race Driver and this week is no exception. There is a lot of practical advice that you can use in your sponsorship acquisition efforts with a lot of videos and links to resources and opinions you will find useful. The … Read more
Rethinking racing sponsorship is just one of the topics covered in this week’s Business of Being a Race Driver. You will also understand why some racers get big paychecks while others don’t and more! Why Do Some Racers Get Big Paychecks While Everyone Else Gets Product Discounts? Rethinking Racing Sponsorship as Capital Deployment Brian Scott … Read more
Why brands invest in sponsoring race drivers is just some of what you will learn in this week’s Business of Being a Race Driver. I also have advice on preparing for media interviews, why faking social media stats is a bad idea and more. The Business of Racing Why Brands Sponsor Racing Drivers Preparation Is … Read more
In this episode of the Motorsport Prospects Podcast, I dive deep into the business side of racing with sponsorship consultant Ken Ungar, founder of Charge Sponsorship Agency. Ken shares actionable insights that every race driver needs to hear about the importance of a distinctive personal brand, building strong sponsor relationships and standing out in a … Read more
The cost of a European F4 seat in 2026 is one of the topics covered in this week’s Business of Being a Race Driver. You will also find out why you need to roll with the punches, details on Shift Up Now grants for 2026 and more. The Business of Racing Roll With the Punches … Read more
Getting that first motorsport sponsor is key and this week on The Business of Being a Race Driver you will get advice from pros that have been there. You will also learn why legal advice is important before signing a contract plus more motorsport sponsorship advice! The Business of Racing Finding Your First Sponsor Sponsors … Read more
Christian Rasmussen is working to pay off a 7-figure debt incurred in his motorsport journey to IndyCar and you will learn how he got there in this week’s Business of Being a Race Driver. I also have tips on getting motorsport sponsorship and more! The Business of Racing Curious How ProCharger Chooses Its Partners? Applications … Read more
Here is more motorsport sponsorship advice to start off 2026 in this edition of the Business of Being a Race Driver. You will learn about the difference between sponsorship decks and proposals, the power of polite persistence and more! For Sponsorship Hunters The January 15th Paradox The Drive Line Agency describes a phenomena known as … Read more
Are you market ready? In this week’s Business of Being a Race Driver you will learn about a tool that will help you determine where you stand. I also have advice on exchanging services for sponsorship, building strong brand partnerships and more! The Business of Racing How About Exchanging Services for Sponsorship? Why Signing an … Read more
What’s your elevator pitch? If you don’t have one, or don’t know what one is, this week’s Business of Being a Race Driver will explain. I also have more motorsport sponsorship tips and advice! What’s Your Elevator Pitch? Is Your 2025 Budget Based on Hope or Data? The Drive Line Agency explains why your racing … Read more
The PRI Show is hosting a seminar on Sponsorship 101, and I have the details in this week’s Business of Being a Race Driver. I also have tips on building your brand, sponsorship lessons from Formula 1 and more! The Business of Racing Build Your Brand, Make Yourself Valuable Sponsorship Lessons from Formula 1 Racing … Read more
Motorsport budgets are just one of the things covered in this week’s Business of Being a Race Driver. I also have advice on getting a contract, sponsorship inspiration from the Lionesses and much more! The Business of Racing What It Takes to Get a Contract On-Demand Access to the Sponsorship Success Method Charge Sponsorship is … Read more
How the paddock is the new boardroom is the focus in this week’s Business of Being a Race Driver. You will understand why the paddock is a great place to build meaningful business relationships and how to go about it. The Business of Racing The Grid Is the New Boardroom: How Motorsports Creates High-Value Business … Read more
