Race Driver Business

Be a Racing Entrepreneur

Alpine Driver Helmet

To be successful you need to be a Racing Entrepreneur and this week you will get some tips on how to become one. In addition to becoming a racing entrepreneur, there are articles and advice on how crowdfunding may be devaluing your brand, how to hand out your business card and the value of esports … Read more

How to Write a Press Release and More

Newsboy

Writing a press release is an important skill that all race drivers should be familiar with. In this edition of The Business of Being a Race Driver, you will find details on a webinar you can attend to learn the skills required. I also look at how to deal with rejection, the keys to a … Read more

Making an Authentic Connection with Your Fans

Fernando Alonso with Fans

Making an authentic connection with your fans is critical if you want to engage sponsors since your sponsors will be looking to connect with them as well. Part of that connection will be through social media and the captions you use there will determine if you get the traffic you deserve. This week you will … Read more

Dealing with Sponsorship Proposal Rejections

Dealing with Sponsorship Proposal Rejections

Dealing with sponsorship proposal rejections headlines this week’s Business of Being a Race Driver Roundup. It will happen so you need to learn from it. In addition to this, for companies that are involved in motorsport sponsorship I have tips on the basics of evaluating your sponsorships. For the driver I also feature the Top … Read more

The Art of the Cold Pitch and More

Ferrari Challenge Paddock

A webinar on the art of the cold pitch is just one of the nuggets of race driver business information you will find in this week’s The Business of Being a Race Driver. I also have tips on running social media giveaways for your sponsors, advice on how to improve your social media content and … Read more

More Social Media Marketing Tips for Race Drivers

Social Media Marketing

Social Media marketing tips are the primary focus this week on the Business of Being a Race Driver. You will find tips on creative posting ideas, maximizing your social media reach and the best ways to use social media in your racing career. All this plus some TCR cars for sale and more in The … Read more

The Complicated World of Driver Ratings

Le Mans Race Drivers

The complicated world of driver ratings is a topic that many new to the business motorsport do not understand. This week’s post will give you some insight. In addition to driver ratings, I bring you advice on how to bring value to your sponsors through media, researching potential sponsors and the difference between sponsorship rights … Read more

More Motorsport Marketing Tips You Can Use

IMSA Nissan

This week in The Business of Being a Race Driver I bring you more motorsport marketing tips that you can use. This week covers planning your social media posting, maximizing ROI in communication with motor racing sponsorship packages, the difference between sponsorship decks, proposals, and proof of performance reports and more. All this in this … Read more

What Do Motorsport Sponsors Want?

Race Car Sponsors

What do motorsport sponsors want? That is a question every race driver has asked themselves at one time or another as they look for money to race. In this week’s edition of The Business of Being a Race Driver, motorsport marketing and sponsorship guru (and 2 time NHRA World Champion drag racer) Megan Meyer tackles … Read more

Why You Need a Sponsorship Agreement

Sponsorship Agreement

Why you need a sponsorship agreement is a topic close to my heart as a lawyer and in this edition of The Business of Being a Race Driver you will find out why. This week I also look at why Megan Meyer thinks you should break up with your old sponsorship package, why James Baldwin … Read more

Why Thinking Outside the Box Could Result in a Marketing Bonanza

Josh Williams

Thinking outside the box is easier said than done because it is so hard to define. Which is why this week I will give you a perfect example of how it is done. In addition to thinking outside the box, Megan Meyer explains how to get motorsport sponsorship after Covid, the MotiV8 Podcast looks at … Read more

Let’s Talk About How to Get Motorsport Sponsorship

Mini Race Cars with Sponsor Stickers

This week, let’s talk about how to get motorsport sponsorship in The Business of Being a Race Driver on Motorsport Prospects. Wait! I can hear you say. Isn’t The Business of Being a Race Driver on Motorsport Prospects all about motorsport sponsorship and the tools, tips, and techniques to get it as explained by numerous … Read more

Networking Tips for Race Drivers

LinkedIn on Mobile

Networking tips for race drivers are the focus in this week’s Business of Being a Race Driver Roundup. Networking as I have mentioned numerous times, can be the difference between landing sponsors or spending the season on the sidelines and its importance, both virtually and in real life, cannot be underestimated. In addition to networking … Read more

Activating Your Sponsorship and More Business of Being a Race Driver

Sponsorship Activation

Activating your sponsorship is just as important as getting sponsorship and this week you will understand why. In addition to this, I have a video on writing sponsorship proposals, a podcast that explains what a sponsorship broker does, what Chat GPT says about sponsorship and a checklist on why companies should get involved in motorsport … Read more

How to Write a Sponsorship Proposal and More Business of Being a Race Driver

Modern Boardroom

Class is in session this week as I feature a fundamental component of sponsorship 101 and that is a webinar on how to write sponsorship proposals that sell. In addition to writing sponsorship proposals, I feature an article on tips for building relationships with sponsors and how Shift Up Now’s move into NFTs will benefit … Read more

Why You Should Consider Becoming a Motorsport Content Creator

Why You Should Consider Becoming a Motorsport Content Creator

This week in The Business of Being a Race Driver, I look at why you should consider becoming a motorsport content creator. In short, it will increase the visibility of your brand and bring you increased sponsorship opportunities. In addition to this advice, I bring you an explanation of the relationship between social media and … Read more

Social Media Marketing Tips for Race Drivers

Social Media Icons on a Keyboard

There are some great social media marketing tips for race drivers in this week’s The Business of Being a Race Driver. Yes, I know, you would much rather be out on the track honing your racecraft and winning races but that costs money and social media marketing is one way to help you with that. … Read more

Good Advice on Getting Racing Sponsors

Business people working on an agreement

Good advice on getting racing sponsors can be the difference between winning on the track and not even getting to race on it. It is incredibly difficult all advice from reputable sources should be welcomed by any race driver. This week on The Business of Being a Race Driver, I bring you a number of … Read more

Motorsport Sponsorship Advice for the Race Driver

F1 Sponsors

Motorsport Sponsorship advice for the race driver is the focus and this week I bring you helpful, actionable advice that will assist you in getting it. From a two-hour video of a Zoom call discussing motorsport sponsorship amongst a few young drivers and some motorsport sponsorship advisers to an article describing the various types of … Read more

Be Consistent Off the Track as Well as On

Be Consistent Off the Track as Well as On

Be consistent off the track as well as on it sounds like solid advice, at least the on-track part does but off it? Well as Eddie Garrison points out in his article that I link to in today’s The Business of Being a Race Driver column, it is vital for businesses to be consistent in … Read more