There are some great social media marketing tips for race drivers in this week’s The Business of Being a Race Driver. Yes, I know, you would much rather be out on the track honing your racecraft and winning races but that costs money and social media marketing is one way to help you with that. … Read more
Good advice on getting racing sponsors can be the difference between winning on the track and not even getting to race on it. It is incredibly difficult all advice from reputable sources should be welcomed by any race driver. This week on The Business of Being a Race Driver, I bring you a number of … Read more
Motorsport Sponsorship advice for the race driver is the focus and this week I bring you helpful, actionable advice that will assist you in getting it. From a two-hour video of a Zoom call discussing motorsport sponsorship amongst a few young drivers and some motorsport sponsorship advisers to an article describing the various types of … Read more
Be consistent off the track as well as on it sounds like solid advice, at least the on-track part does but off it? Well as Eddie Garrison points out in his article that I link to in today’s The Business of Being a Race Driver column, it is vital for businesses to be consistent in … Read more
The demise of ADAC F4 and European F4 budgets are just part of what are featured in this week’s The Business of Being a Race Driver. In addition to discussing the budgets of racing F4 in Europe, I bring you advice on social media caption mistakes you don’t want to make, a comprehensive online motorsport … Read more
The business of being a race driver is about being social, whether that is virtually or in real life off the track. Megan Meyer discusses the social part as she explains how to drive your social growth online while I look at being social in real life or as it is better known, networking. Being … Read more
This week, the Business of Being a Race Driver covers topics as diverse as identifying your target audience, marketing impressions and racing on a budget. I also look at the reality facing women drivers and the teams that want to run them when it comes to finding sponsorship, some words of advice for sponsors on … Read more
Much like one of the articles that I am linking to this week, the business of being a race driver is to be SMART. While that is a specific reference to social media marketing (Specific, Measurable, Achievable, Relevant, Time-Bound), it can also apply to all your off-track brand-building and sponsorship activities. In addition to this, … Read more
Networking is the key to success in any business and just as much so in the Business of Being a Race Driver. Whether at a trade show, at the track or even in a social situation, your skill at networking will help determine how successful you are in getting (and keeping) sponsors. This week I … Read more
As 2022 comes to an end, with respect to the business of being a race driver, you should already be preparing for 2023. This week’s Business of Being a Race Driver Roundup column contains plenty of ideas and information that will help. This week I feature a number of tips of what you can do … Read more
How to get racing sponsorship according to ChatGPT highlights this week’s edition of The Business of Being a Race Driver. Since everybody is asking the bot questions, I figured I would join in and ask the obvious on your behalf. In addition to this, I look at the return of a program to support grassroots … Read more
Much of the work that you will do in trying to get sponsors is selling your story and the sales skills required to do this are discussed in this week’s Business of Being a Race Driver. Before you even get to the point of discussing things like ROI, B2B and all the rest with a … Read more
A race driver’s social media formula to best engage fans and sponsors headlines this week’s edition of The Business of Being a Race Driver. In addition to that, I cover issues such as dealing with a sponsor’s right of first refusal, protecting your reputation, an inexpensive way to whet your racing appetite, and some racing … Read more
Leveraging your current partnerships is so important as these partners already know and understand your value. This week in The Business of Being a Race Driver, I bring you details on a 3-Day Challenge that looks at how to leverage these partnerships. I also bring you 3 branding mistakes you must not make, how to … Read more
It is of critical importance that you think like an entrepreneur if you intend to succeed in your racing career plans and this edition of The Business of Being a Race Driver will help. Continuing on from yesterday’s column So, You Want to Be a Race Driver?, today we look both at 4 tips for … Read more
Why you are posting on social media is just as important as what you are posting, and Eddie Garrison explains how you should approach your social media marketing to best effect in this week’s edition of The Business of Being a Race Driver. In addition to social media marketing advice, this week I feature recommendations … Read more
If you are struggling at creating your Racing CV so you can sell yourself to teams and sponsors, this week’s edition of The Business of Being a Race Driver is for you. Enzo Mucci will give you some tips on creating your racing CV for maximum effect, Daryl Curtis explains the importance of sponsorship research … Read more
This week in the Business of Being a Race Driver, I kick things off with the announcement that a major automotive brands group has announced the opening of its sponsorship applications for the 2023 season. You have until December 15, 2022, to make your pitch. I also feature several actionable tips that you can use … Read more
Every week, the Business of Being a Race Driver column covers all aspects of the business side of racing, such as sponsorship acquisition, the costs involved in racing (car, equipment, insurance, etc.) as well as the availability of potential racing opportunities. While the focus is on you the race driver, it is essential that you … Read more
Do you feel like you are a sponsorship loser? In this week’s Business of Being a Race Driver, have a look at Diary of a Sponsorship Loser and see if there is any of you in there and what you should do about it. This week I also bring you advice on the importance of … Read more