Race Driver Business covers topics such as the costs of racing as well as techniques and resources related to sponsorship acquisition that will be helpful in getting the budget you need to race. It also looks at sponsorship from the business owner’s perspective for those interested in getting involved in motorsport sponsorship.
Determining your motorsport budget is just one of the topics covered in this week’s Business of Being a Race Driver. You will also find tips on how smaller teams can approach larger brands, how to attract and keep sponsors and the power of social media and digital marketing in motorsports. Plus, much more! The Business … Read more
Why you need to tell your story is one of the themes in this week’s Business of Being a Race Driver. You will also lean several techniques for your social media marketing, the valuable connections that can be made in the Paddock Club and more. The Business of Racing From the Driver’s Point of View … Read more
Identifying an ideal sponsor is just some of the advice featured in this week’s Business of Being a Race Driver. I also have a great free webinar you can attend this week, sponsorship strategies for North American racers in Europe and more. The Business of Racing From the Driver’s Point of View Are you in … Read more
Getting out of your comfort zone is, well uncomfortable. In this week’s Business of Being a Race Driver you will get some advice on how to break out of it and why you should. You will also get tips on how to get to meet and know sponsors, how to get yourself and your sponsors … Read more
The price tag of pursuing a career in Formula 1 is just part of what is covered in this edition of The Business of Being a Race Driver. I also have advice on how your social media presence creates visibility and connections that sponsors want, the sponsorship potential of women in motorsport and much more. … Read more
Indy NXT drivers have a major new incentive to offer potential sponsors this year and in this edition of The Business of Being a Race Driver you will find out what it is. I also have tips and a free webinar you can attend to help you with your sponsorship deck, advice on how to … Read more
How to leverage sustainability for sponsorship is just one of the topics covered in this week’s edition of The Business of Being a Race Driver. I also have tips on how to avoid procrastination, why TV numbers are not a barrier to sponsorship success and much more! The Business of Racing From the Driver’s Point … Read more
What do drivers make in sports car racing? This is just one of the topics covered in this week’s Business of Being a Race Driver. I also have tips on seeking sponsorship, lessons from the 2025 Motorsport Sponsorship and much more! The Business of Racing AutoWeek looks into the current pay status for drivers racing … Read more
This week’s edition of The Business of Being a Race Driver looks at how to build a strong case for sponsorship investment, being prepared before selling sponsorship and the finances of racing in Formula Regional Oceania. The Business of Racing In a recent article, SponsorPulse explains how to build a strong case for sponsorship investment. … Read more
The importance of focusing on your potential motorsport sponsor needs is just one of the topics covered in this week’s Business of Being a Race Driver. You will also learn about what Fifth Third Bank is looking for in new sponsorship opportunities, how motorsports is evolving as a marketing platform and much more! The Business … Read more
Why social media should not be your main point of contact is just one of the topics covered in this week’s final 2024 edition of the Business of Being a Race Driver. You will also find out how Monster Energy selects teams and athletes to sponsor, get details on the PMH Powering Diversity Scholarship and … Read more
Does mascara money give female race drivers the data they need in their hunt for sponsorship? That is just one of the items covered in this week’s edition of the Business of Being a Race Driver. I also have advice on how to conduct sponsorship research, details on the 2025 Motorsports Sponsorship Summit and spotting … Read more
A series of webinars on how to secure a sponsorship highlight this week’s Business of Being a Race Driver. There is also a seminar on customizing sponsorship decks if you happen to be attending PRI as well as the cost of racing in F1 Academy and much more. The Business of Racing Slipstream Sponsorship Solutions … Read more
(In this installment of Driven to Succeed, financial planner Elliott Ellis the impact of changing interest rates on the race driver and the economy in general.) As enthusiasts & drivers we understand every engine component works in harmony to achieve peak performance. Just like the oil that keeps the engine running smoothly, interest rates play … Read more
How PR and media can boost your racing career highlights this week’s Business of Being a Race Driver. You will also find out 3 reasons why a company will sponsor you that aren’t “exposure” as well as what Bell Helmets looks at to be considered for sponsorship. The Business of Racing The video above is … Read more
Building long-lasting sponsor partnerships is just one of the topics covered in this week’s edition of The Business of Being a Race Driver. I also have advice on why your social media engagement is stalling, the importance of investing in marketing like you invest in the car as well as details on opportunities to race … Read more
This week you will learn why professionalism is the key to a long-term motorsport career. You will also understand the chances of making F1 as well as building a sponsorship deck. All this and more in this edition of the Business of Being a Race Driver. The Business of Racing From the Driver’s Point of … Read more
Imagine you’re at the track for a test day, run through your checklist and everything is good to go, you put down a couple hot laps & notice you’re off the pace. How do you know what to adjust to fit your driving style? Drivers and their teams rely on something special to keep their … Read more
The Motorsport Sponsorship Summit is returning in 2025 and this week in The Business of Being a Race Driver you will get all the details. I also have great advice on those dreaming of becoming a professional race driver, how to build strong relationships with your sponsors and what the FIA want to do to … Read more
Motorsport sponsorship advice that a race driver can use is what I feature every week on The Business of Being a Race Driver and this week is no exception. You will learn about the 5 sponsorship insights that every racer needs to know, how to create a winning mindset and what the C-Suite looks at … Read more
