Mascara money

Mascara Money And Female Motorsport Sponsorship

Mascara maoney: The Charlotte Tilbury F1 Academy ace car

Does mascara money give female race drivers the data they need in their hunt for sponsorship? That is just one of the items covered in this week’s edition of the Business of Being a Race Driver. I also have advice on how to conduct sponsorship research, details on the 2025 Motorsports Sponsorship Summit and spotting … Read more

Defiant FIA President Looks To Alter Federation Governance

FIA President Mohammed Ben Sulayem

A defiant FIA president looks to alter the federation’s governance and this week in the Business of Motorsport you will find out what his plans are. You will also learn about F1’s “mascara money”, how IMSA is trying to satisfy 19 car manufacturers as well as the latest sponsorship deals and global race team news. … Read more