Race Driver Business covers topics such as the costs of racing as well as techniques and resources related to sponsorship acquisition that will be helpful in getting the budget you need to race. It also looks at sponsorship from the business owner’s perspective for those interested in getting involved in motorsport sponsorship.
This week in the Business of Being a Race Driver, I bring you a handy feature from Grassroots Motorsports on comparing the four generations of Miata race cars, tips for buying a competition car in the UK, and how to make sure you have content clarity in your racing-related social media postings. Comparing Miata Race … Read more
This week in The Business of Being a Race Driver I focus on the importance of building B2B relationships in your sponsorship acquisition plans. Remember that is not so much what you can get from a sponsor that will entice them to become a partner, but what their business can get from the relationship. I … Read more
This week on The Business of Being a Race Driver I bring you news on some great resources and tips related to sponsorship acquisition, branding and more. Sponsorship and Marketing The Wulff Media Group is preparing to make available their How to Land Sponsors in 2022: An Introductory Guide. If you are interested in getting … Read more
This week in the Business of Being a Race Driver, I bring you more fantastic resources to help you in your sponsorship acquisition efforts. Racing Mentor has completely updated their Big Guide to Motorsport Sponsorship, Megan Lingner brings you some important social media tips and I discuss some important considerations you should keep in mind … Read more
This week on The Business of Being a Race Driver I bring you some great resources for the business you need to engage in off the track. I look at how a bunch of friends raced at Daytona on a minimal budget, a new course on social media marketing for race drivers, a motorsport focused … Read more
This week on the Business of Being a Race Driver I have a number of great resources for you that focus on social media engagement, motorsport marketing and sponsorship acquisition. I also have information on a number of drives available with one of the leading teams in and out of the Netherlands. The Role of … Read more
This week’s Business of Being a Race Driver is short and sweet. This week I have some great resources that you can use to ramp up your social media presence in advance of the 2022 season, a motorsport marketing primer and big news about the future of the excellent sponsorship book from Racing Mentor, Get … Read more
The Business of Being a Race Driver covers all those things that you need to do off the track, such as marketing and branding, building a sponsorship deck and social media presence, researching and meeting potential sponsors, servicing the sponsors you already have and everything involved in getting the money for your racing budget. It … Read more
This week on The Business of Being a Race Driver I bring you social media reposting tips, 5 ways to service your sponsors, reach vs engagement, the value of research and more including some available drives. Sponsorship and Marketing-Related Tips and Tools You Can Use Social Media Tips Megan (Meyer) Lingner is not only a … Read more
This week on The Business of Being a Race Driver I bring you some tips on branding, understanding marketing ROI requirements for various motorsport stakeholders, details on an Instagram tips webinar and an available drive. Motorsport Marketing Tips & Techniques Success off the track usually breeds success on it, but in order to be successful … Read more
This week on The Business of Being a Race Driver I look at a few of the very diverse things you need to do to build up your network and analyze the costs involved in racing. I also feature an F1600 team looking for drivers and the appeal of sports car racing both from a … Read more
The business of being a race driver seemingly never ends. The search for sponsorship to make your budget is a never-ending series of meetings, presentations and phone calls. Here are some tips to help. Tools, Tips & Techniques In business, networking can often be the difference between success or failure since knowing the right people … Read more
Welcome to this week’s Business of Being a Race Driver. Today I will highlight some excellent advice on developing your online presence through both a website and social media, why being open to meeting new people can lead to new opportunities, some available drives and the cost of racing Formula Fords, Radicals and Spec Miatas. … Read more
As we all know, being a race driver not only involves competing on the track but being successful in raising sponsorship to meet the budget demands that the sport requires. The Business of Being a Race Driver constantly surveys the globe for the best tips, tools and resources to help you succeed in the boardroom … Read more
The Business of Being a Race Driver covers the topics that often times dread such as building up a sponsorship deck, researching potential sponsors, networking and basically dealing with all the non-racing topics (yes that would be money) that are the necessary lifeblood of any successful race driver. Curated from top motorsport professionals from around … Read more
