This week’s Business of Being a Race Driver is short and sweet. This week I have some great resources that you can use to ramp up your social media presence in advance of the 2022 season, a motorsport marketing primer and big news about the future of the excellent sponsorship book from Racing Mentor, Get Paid to Race.
- Megan Lingner has some great ideas on how you can prepare your social media presence for the new season. Have a look at 8 Creative Post Ideas to Introduce the New Race Season.
- Megan also publishes a very handy Beginner’s Guide to Maximizing Social Media Engagement which you can download for free.
- Motorsports is an exciting, effective, and fast-paced world to bring your brand to life. With many opportunities to take advantage of, onsite and offsite, a successful program requires some planning. There are some key questions here to get you started, followed up by a link to the ultimate guide to motorsports marketing, a place for you to pick up the fundamentals. Here are 5 questions sponsorship activation agency Sport Dimensions get asked about Motorsport Marketing.
- Finally, if you are wondering when Get Paid to Race is being restocked, Jess has some big news for you!
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a former lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.