Race Driver Business covers topics such as the costs of racing as well as techniques and resources related to sponsorship acquisition that will be helpful in getting the budget you need to race. It also looks at sponsorship from the business owner’s perspective for those interested in getting involved in motorsport sponsorship.
Will there ever be an F1 salary cap? There has been much debate, but no real action when it comes to the idea and no real moves towards one. Some see the debate as not really a debate at all due to the fact that nobody in F1 seems to be really pushing for such … Read more
This week in The Business of Being a Race Driver, I bring you more curated tips and advice on how you can get the funding you need to race the way you want to race. There is advice on selling sponsored products on social media, a guide to motorsport sponsorship, dealing with sponsor bullies and … Read more
This week, The Business of Being a Race Driver looks at a wide array of things you need to be on top of as you pursue your racing dream. Daryl Curtis explains the importance of being self-sufficient, Power Sponsorship explains what not to do and Charlotte Woods looks at social media and brand integrity. All … Read more
This week The Business of Being a Race Driver brings you some fantastic resources, tips, and advice to assist you in getting the sponsorship you need for your motorsport journey. Here are just a few of the highlights: Enzo Mucci explains how to sell motorsport sponsorship now, the legality of negotiating sponsorship and endorsement deals, … Read more
This week in The Business of Being a Race Driver I have some great tips and advice on how to determine if your sponsorship has passed its effective date, how DTC brands are investing in racing, as well as future sports marketing trends. I also bring you a video on the costs of getting to … Read more
This week in the Business of Being a Race Driver, I bring you Megan Meyer’s Instagram reel tips for drivers, a look at sponsorship targets for businesses, how a business can maximize their use of a show car, and tips on structuring an early-stage venture capital deal for athlete investors. Megan Meyer explains how to … Read more
This week’s Racecraft & Driver Development Roundup features a number of great racecraft tips as well as a wide assortment of driver development news. In Racecraft there are autocross tips, braking techniques from Ross Bentley and more. In Driver Development, Enzo Mucci helps you get through a disappointing season, Belinda Riseley and Brad McIntyre explain … Read more
This week’s The Business of Being a Race Driver features a number of exciting developments. I bring you updates from Belinda Riseley from MotiV8 Training and what she has planned for the future, Megan Meyer on how to use your personality to build your racing social media, the 5 reasons why Pfaff thinks there is … Read more
This week in The Business of Being a Race Driver I am featuring Megan Meyer’s report on the recent Motorsport Sponsorship Summit and what she considers the biggest takeaway from that day, the importance of confidence in searching out funding, the costs of racing a Legend car and more. The Business of Racing On June … Read more
This week on The Business of Being a Race Driver I look at how to become a successful race driver, highlight two sponsorship courses you may want to consider, look at alternate career paths, the costs of racing late model dirt racing and more. The Business of Racing In Episode 6, Enzo Mucci looks at … Read more
This week in the Business of Being a Race Driver I look at promoting a product for free in hopes of turning that into future sponsorship, technology sponsorships today and 7 common mistakes with sponsorship programs from the sponsor’s point of view. Megan Meyer talks to sponsorship consultant Alex Striler and asks the question, Do … Read more
In January of 2022 I launched a new and enhanced blog here on Motorsport Prospects with the tagline “News Racers Can Use.” The intent is to bring to you a combination of curated news and advice from trusted authorities on the subject covered in that column allowing you to quickly get up to speed that … Read more
This week in The Business of Being a Race Driver, I bring you advice on sponsor logo placement, cross promotion and B2B sponsorships, a media webinar you can attend, the 5 types of sponsorship and more. I also bring you a look at the costs of racing in the Nissan Sentra Cup. I will be … Read more
This week in The Business of Being a Race Driver, I cover a few tips that will help you in your hunt for sponsorship including a number of webinars you can attend, as well as how one driver is handling his transition from Australia to Europe. I also look at how to engage millennials with … Read more
This week in The Business of Being a Race Driver, I look at the value of motorsport sponsorships, being consistent in your motorsport marketing, the benefits of marketing minimalism, a great podcast on branding for the athlete, and more. This is marketing and sponsorship advice that race drivers can use. The Business of Racing Sport … Read more
This week in The Business of Being a Race Driver, there is information on how to build your brand through YouTube, how photo royalties work, determining sponsorship ROI, a number of available drives, the cost of racing in the new ERA Championship and more. Enzo Mucci also asks the simple question, have you been loud … Read more
This week in The Business of Being a Race Driver, I bring you some tips on producing video content for your branding and publicity needs, protecting your branding and imaging rights and the importance of understanding your sponsors’ business objectives. In The Costs of Racing, I look at a low-cost rallying series in the UK, … Read more
This week in The Business of Being a Race Driver I have a number of great tips and resources to assist you in your sponsorship acquisition efforts as well as a few available drives. Enzo Mucci discusses 5 sponsorship mistakes, Kim Skildum-Reid talks about what you need in your sponsorship proposal, advice on what to … Read more
This week in Racecraft & Driver Development News, Tips & Techniques I have a lot of great information to help you both on the track and as you build your motorsport career. Enzo Mucci shows you how to create the mindset to win, Blayze answers the question as to why you may feel lost in … Read more
This week in the Business of Being a Race Driver, I bring you four nuggets of information you may find useful as you pursue your motorsport goals off the track and in the boardroom and online. Everything from building your brand outside of social media, to the details of how to ensure your social media … Read more
