In January of 2022 I launched a new and enhanced blog here on Motorsport Prospects with the tagline “News Racers Can Use.” The intent is to bring to you a combination of curated news and advice from trusted authorities on the subject covered in that column allowing you to quickly get up to speed that week.
This week I highlight 20 posts from my Business of Being a Race Driver column that will give you a good idea of the kind of topics covered. It is no secret that motorsport is expensive. The cost of racing is high and obtaining a sufficient budget to race is always a priority for any driver. You also need to decide on where to spend that budget as various series have different price points attached to them. This is what is covered in The Business of Being a Race Driver. From sponsor research to marketing and branding, the costs involved in various series, webinars you can attend and resources you can download are all found here from some of the most knowledgeable experts in their respective fields. Here is just a sample of what has been featured since January.
- Finding sponsorship contacts
- Make The Case: Websites Vs. Social Media
- Ultimate Spec Miata handbook for budget racers
- 3 Motorsports Sponsor Tips that Make a Major ROI (Return on Investment) Difference
- Networking in 2022
- How to Make Your Motorsports Brand Stand Out
- Can’t Keep Up? 5 Ways to Simplify Sponsorship Servicing
- 8 things about Motorsport Insurance that you should know
- The Costs of Porsche Customer Racing
- Beginner’s Guide to Maximizing Social Media Engagement
- Running in an IMSA race on a grassroots budget
- 3 Ways to Show your Value to Sponsorships on Social Media
- Branding 101: How Racers Can Build a Stunning Visual Brand
- How do B2B Relationships Work in Motorsports?
- One Electric Racing Driver’s Guide To Sustainable Blockchain
- The most common mistakes that drivers make when hunting for motorsport sponsorship
- Video content for racers by a racer
- Track Photography and Royalties
- How to be consistent on social media between races
- Easy ways to promote your sponsors on social media in your everyday use
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a former lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.