A series of webinars on how to secure a sponsorship highlight this week’s Business of Being a Race Driver. There is also a seminar on customizing sponsorship decks if you happen to be attending PRI as well as the cost of racing in F1 Academy and much more.
The Business of Racing
Slipstream Sponsorship Solutions is launching an extensive free webinar called “How To Secure A Sponsorship” that will run on the following dates and times:
- December 10th, 2024 @10am GMT “Mindset – Presented by Rich Wharton
- December 11th, 2024 @10am GMT “Personal Branding” – Presented by Hannah Brookes
- December 12th, 2024 @10am GMT – “Sales” – Presented by Callum Webber
The webinars are completely free and will allow drivers to be part of a community that will be beneficial to them and their development so they can share struggles etc in a supportive atmosphere. While the event is specifically for drivers, driver parents who are interested are invited to attend.
There is a VIP option which is £97 which gives you all three presentations for life so you can go back over it, plus an exclusive podcast recording and live Q&A sessions after each training session.
Full details can be found here.
In the video above, David Morton, SVP of Motorsports & Automotive at Fifth Third Bank, explains what a sponsorship from Fifth Third Bank looks like and what the company does for its teams. Morton was interviewed by Alex Striler at the 2024 Motorsports Sponsorship Summit on January 13, 2024.
Marketing and sponsorship expert Ken Ungar of Charge Sponsorship will walk through each section of a sponsorship deck and provide examples (using motorsports subjects) of how every sponsorship seeker can customize their sponsorship decks.
“As someone who cut their sports marketing and sponsorship teeth in auto racing, I’m thrilled to share some insights on crafting sponsorship pitches at the upcoming Performance Racing Industry (PRI) show in Indianapolis. Can’t wait to see familiar faces and meet new ones at PRI. Hope to see you there. “
You can add the seminar to your PRI schedule here.
Another great event to attend at PRI is Alex Striler’s seminar Sponsorship 101: Why Brands Sponsor & What They Want.
“Are you not getting a call back after pitching your program to a marketing director who seemed interested, but is now ghosting you? It’s probably because you offered exposure instead of value. Sponsorship has evolved a lot over the past few years. It’s not so much about brand visibility anymore; it’s about financial results, creating content, forging B2B relationships, and offering networking opportunities. This seminar will broaden your understanding of the business of sponsorships by explaining why brands sponsor, what they expect in return, how they measure ROI, and how you and your team can generate value for them, even when you’re not racing. If you’ve ever sent out a deck or proposal and didn’t get a return call, this session is for you.”
You can add it to your PRI schedule here.
In the video above, Super-agent Bob Walker, who represents Brian Deegan, Hailie Deegan, and Danger Boy (among others) explains what agents do when they represent sponsored athletes, teams, and racers.
The Costs of Racing
Liam Redford of Behind the Helmet offers an opinion on the progress of the F1 Academy.
“The key strength of F1 Academy is the reduced entry cost compared to regional F4 championships, with drivers required to contribute a budget of €100,000, down from €150,000 in 2023. In comparison to a regular financial outlay that can almost reach €1 million per season for frontrunning F4 drivers in other categories, the difference is stark.”
Read the article here.
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a former lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
