The business of being a race driver is about being social, whether that is virtually or in real life off the track.
Megan Meyer discusses the social part as she explains how to drive your social growth online while I look at being social in real life or as it is better known, networking.
Being social is not just about being nice, it is about engaging with people and taking the opportunity to explain to them what you are up to. It will always be to your benefit and will serve you well in life no matter what you do.
All this and more in this week’s The Business of Being a Race Driver on Motorsport Prospects.
The Business of Racing
From the Driver’s Point of View
Megan Meyer explains how to drive your social growth with these 4 content categories for racers and race teams. “Part of building a racing career is creating content to stand out. Lots and lots of content. When you’re creating content for Instagram, Facebook, TikTok, LinkedIn, or your emails/blog, it can be easy to fall into a rut. The same kinds of content types with the same kinds of captions can only get you so far. Level up your online racing content by diversifying your caption styles. Go beyond the race recaps and highlight videos. These 4 content ideas will help you create social media content that will drive your career forward and get seen by more people online.”
In business, networking can often be the difference between success or failure since knowing the right people can often be the springboard to being at the right place at the right time. As we all know, motorsport is as much about business as sport with the search for sponsorship taking up such a large part of a driver’s time and energy. It is therefore only logical that you would want to cast your net wide as part of your sponsorship search and network with as many people as possible. This is why networking is so important.
From the Sponsors Point of View
Sport Dimensions looks at integrating sponsorship as part of your marketing strategy. “So many elements go into a well-run and well-considered marketing strategy. We have been experiencing a massive shift with marketers moving their budget and resources toward digital resources – putting millions of dollars behind search campaigns, YouTube advertising, promoted social media posts and more. That has been what is stealing the headlines, anyway. Quietly behind the scenes, event specialist Bizzabo tells us that 80% of marketers still believe live events (even when needing to run them virtually) are critical to their company’s success. Live events are a broad topic and platform in their own right. It could be proprietary events, sponsored presentations, webinars, or even smaller lunch & learn type concepts.”
The Costs of Racing
F1 driver Nyck de Vries explains the financial sacrifices that his parents made to help fund his racing career. “My father sold everything.”
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a former lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.