Motorsport Sponsorship advice for the race driver is the focus and this week I bring you helpful, actionable advice that will assist you in getting it.
From a two-hour video of a Zoom call discussing motorsport sponsorship amongst a few young drivers and some motorsport sponsorship advisers to an article describing the various types of sponsorship, there is more than enough in this week’s column to keep you busy.
So, sit back, grab a snack and hot beverage, and take notes because there is a lot to learn in this week’s Business of Being a Race Driver.
The Business of Racing
From the Driver’s Point of View
Recently, Enzo Mucci invited a group of young race drivers and two invited guests to discuss motorsport sponsorship. “We finally did it. A bunch of great drivers, two guests and a lot of questions. This two hour zoom call completely focused on Motorsport Sponsorship saw us opening our minds to the different tactics and strategies that can help drivers raise the funds needed to race.” You can watch the video of the call above. It’s two hours long so grab a coffee and take notes!
MotiV8 Training looks at the various types of sponsorship. “Sponsorships are a crucial aspect of motorsports, providing athletes with the necessary support to excel in their sport. In this blog post, we’ll go over the different types of sponsorships available to motorsports athletes, including product, service, financial, ambassador, and affiliate sponsorships.”
Just a reminder that MotiV8 Training is putting on another Winning Sponsors LIVE Course webinar set to take place March 13, 2023. The ‘Winning Sponsorship” course is a live 8-week program designed specifically for motorsport athletes who are looking to secure sponsorship in order to continue racing. To register your interest, sign up for their waitlist here and get a free strategy call with Belinda from MotiV8 Training & Management.
The Racing Mentor offers some great tips on creating a racing sponsorship deck. What is a sponsorship deck? It is “a document that shows your value and offers other information about you and your racing career. Often used to back up a more personalised pitch email.”
Megan Meyer looks at how to make social media engagement so easy. “The keyword in social media is “social.” The platforms we use for marketing are intentionally designed to be two-way conversations. Social media engagement is a crucial metric to track to measure the success of your content and the connection between your people and your brand. Engagement goes both ways: We can measure how people engage with you, and we can intentionally engage with others.”
From the Sponsors Point of View
Sport Dimensions looks at how to activate your sponsorship. “This foundational post outlines key skills and expertise sets required to activate. As with most things, these needs constantly evolve and look much different than what was required five years ago. With the market evolvement, this post will evolve.”
General Motorsport Marketing Advice & Resources
James Naumann looks at Cost, Value, Price, How Do We Get There. “In today’s buyer-empowered world, marketers need to seize every opportunity to build relationships, generate goodwill and earn the trust of prospective customers. The modern consumer wants more than a pitch when evaluating solutions or making purchasing decisions. motorsports offer a unique opportunity for them to interact with brands to get a firsthand sense of a company’s focus, perspective, and personality.”
The Profluence Podcast speaks to Ishveen Jolly, CEO and founder of OpenSponsorship, a two-sided global marketplace for sports sponsorship. Their platform makes it easy for brands to partner with athletes, teams, and events. OpenSponsorship has several notable athlete investors including Serena Williams and Baron Davis. You can listen to the podcast here.