Maximizing motorsport sponsorship is one of the key topics covered in this week’s edition of The Business of Being a Race Driver, something that both drivers and sponsors need to understand.
I also have some tips on posting on social media, a sponsorship seminar you can attend and the importance of resilience.
All this and more in this week’s Business of Being a Race Driver roundup on Motorsport Prospects.
The Business of Racing
From the Driver’s Point of View
Here are Megan Meyer’s 4 Stress-FREE ideas to amplify your reach and fuel genuine connections with your racing audience. “These 4 easy tips are useful when you are running out of ideas for what to post. Want to know exactly how I DOUBLED my following on Instagram? 👉 Join my free live training on August 10th called: 5 winning strategies to build a massive following for racers. Save your seat here: https://motorsportsmarketingtips.com/…“
MotiV8 Training is launching their new course, Winning Sponsors, on September 11th. “Do you have a sponsorship strategy? Do you know where and how to seek sponsorship? Do you know how to develop your relationship with your sponsors? This interactive 4-week online course will give you all the tools to get you a full strategy for 2024 by the end. Can you afford not to invest? Wait-list is now open for the September kick-off! Register here.”
MotiV8 Training is also hosting a free webinar on how to use Canva to build your brand.
What is included:
- Live & Free webinar on how to use CANVA to develop your brand.
- Workbook outlining those strategies.
- Question & Answer time available at the end.
Join graphic artist and race driver Andy Kahlelive live on Wednesday 30th August, 7pm AEST to teach you how this awesome tool can be used for your marketing. Register here.
And for those wondering, Canva is a graphic design platform, that allows you to very easily and with minimal skill or design talent, create your own create social media
graphics, presentations, posters, documents, and other visual content for your team. It includes ready-to-use templates for you to access and edit, helping you keep a consistent and professional appearance for all your marketing material.
If you think that email marketing is no longer relevant, think again. Eddie Garrison of the Social Media Marketing Manager explains how to unlock the power of the timeless strategy that is email marketing. “Despite being one of the oldest digital marketing techniques, email marketing continues to prove its worth and effectiveness, allowing businesses to build lasting relationships with their customers and drive tangible results. In this blog post, we’ll dive into the reasons why businesses should not overlook the power of email marketing and how it can contribute to their overall success.”
And remember, your racing is a business!
The latest issue of the Formula Career News newsletter has a great piece on the importance of resilience. “In motorsport, resilience is more than just a buzzword. It’s a key trait, a lifeline, and often, the thin line between success and failure. It’s not about how many times you fall, but how many times you get back up, dust yourself off, and get back in the race.”
From the Sponsor’s Point of View
PRI Magazine has put together a great Special Report on Successful Sponsor Relationships. “It’s no secret in the motorsports world that sponsorship money keeps race cars on the track and lights on at the shop, but it’s also no secret that cultivating successful sponsor relationships is often easier said than done. There are a lot of moving parts, and getting everyone rowing in the same direction takes considerable planning and effort. After all, there’s a lot more to a sponsor partnership than simply a monetary transaction and decals on a race car. At least, there’s a lot more to a good sponsor partnership than those basics.”
Sports marketing agency Sport Dimensions explains how to maximize your motorsport sponsorship. “From events to teams to the entire series, there are many ways for your brand to leverage this platform as part of your marketing strategy. You know what they say, “there’s strength in numbers,” and being partnered with a motorsports property can be incredibly beneficial to your brand – even if that means hooking into an iRacing event. Heightened visibility, increased sales, differentiation and unique assets make this one of the most exciting platforms to be involved with. It is a different world, so there are some things to consider before heading in.”
The Costs of Racing
Kart racing site Vroom Kart is looking to expand its coverage of sim racing as a tool for driver development after it notes that an increasing number of drivers like Max Verstappen are stating how sim racing is an alternative to (expensive) karting.
“For some years now there seems to be a consolidated tendency on the part of F1 drivers – all of whom have arrived where they are starting from karting – to criticize the high costs, emphasizing how impractical it is for those who set career goals to access the highest level of this sport, which according to some is the only one capable of providing access to minor Formulas and consequently to the junior formula racing that leads to F1.”
Feeder Series profiles how both the French FFSA Junior Karting Championship and the FEED Racing F4 competition are being used to shape the next generation of French racing talent. “Following a golden generation with Pourchaire, Martins and Hadjar, France is ready to prepare its next rising stars. After being on Friday at Magny-Cours for the first training course of the FEED Racing F4 competition, Feeder Series went to Salbris for the final of the French FFSA Junior Karting Championship. These two competitions share the same core principle: reveal young drivers’ talent under equal conditions.”