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5 Emerging Sponsorship Categories

5 Emerging Sponsorship Categories

Five emerging sponsorship categories are part of this week’s Business of Being a Race Driver as the idea of thinking ahead can make the difference between landing a sponsor or not. I also feature a motorsport sponsorship masterclass, tips on building your brand and how one race driver used social media to advance her racing … Read more

Maximizing Motorsport Sponsorship

Brian Herta Autosport

Maximizing motorsport sponsorship is one of the key topics covered in this week’s edition of The Business of Being a Race Driver, something that both drivers and sponsors need to understand. I also have some tips on posting on social media, a sponsorship seminar you can attend and the importance of resilience. All this and … Read more

The Complicated World of Driver Ratings

Le Mans Race Drivers

The complicated world of driver ratings is a topic that many new to the business motorsport do not understand. This week’s post will give you some insight. In addition to driver ratings, I bring you advice on how to bring value to your sponsors through media, researching potential sponsors and the difference between sponsorship rights … Read more