esports marketing

Finding the Best Seating Position for Sim Racing & More

Next Level Racing GTLite Cockpit

Finding the best seating position for sim racing is just one of the topics covered this week and as always there is plenty more. From the latest news on the Gran Turismo movie, watching a sim racer race in a real F4 car and a look at esports and marketing, there is much to learn … Read more

The Complicated World of Driver Ratings

Le Mans Race Drivers

The complicated world of driver ratings is a topic that many new to the business motorsport do not understand. This week’s post will give you some insight. In addition to driver ratings, I bring you advice on how to bring value to your sponsors through media, researching potential sponsors and the difference between sponsorship rights … Read more