Why Thinking Outside the Box Could Result in a Marketing Bonanza

Thinking outside the box is easier said than done because it is so hard to define. Which is why this week I will give you a perfect example of how it is done.

In addition to thinking outside the box, Megan Meyer explains how to get motorsport sponsorship after Covid, the MotiV8 Podcast looks at web development and why it’s so important to communicate with your audience.

All this and more in this week’s edition of The Business of Being a Race Driver on Motorsport Prospects.

The Business of Racing

From the Driver’s Point of View

Megan Meyer is starting to release excellent and helpful videos on motorsport sponsorship and I am posting the first one above on How to get a Racing Sponsorship after Covid. “Do you wonder what the future of racing sponsorships will be? Does it make you a little nervous thinking of trying to find a sponsor after Covid shut everything down? While we did go through a slow time, I’m here to tell you that the state of motorsports sponsorships is alive and healthy and actually thriving for 2023 and beyond.”

The Episode #142 of the MotiV8 Podcast looks at Website Development with Jack Atley of Pit lane Media (PLM). As I have always said that a website is essential to any race driver, this is an important listen to understand why. You can listen here.

MotiV8 has also launched their Winning Sponsors Course, a self-paced, eight module course that helps you with your sponsorship strategy. Learn the fundamentals of sponsorship from the definition and purpose to the players and trends to help set the foundation for your success. “Take Control of Your Sponsorship Strategy and Win Big! Learn how to stand out in the crowded motorsport industry and secure the sponsors you need to succeed with our Winning Sponsors Course. Stop struggling to find the right sponsors and start achieving your dreams on the track.” You can get more information here.

The Business of Being a Race Driver

When NASCAR driver Josh Williams exited his race car at the start/Finish line after being called in to the pits for a penalty and then was subsequently suspended, you would think he would have quietly served his time and moved on. But no, that is not what he did. He turned his suspension into a marketing bonanza which just goes to prove that thinking outside the box and taking advantage of every opportunity that is presented to you could mean the difference between a dearth of sponsors and an abundance of them.

Social media strategist Eddie Garrison explains Why It’s Important to Communicate with Your Audience. “Social media has rapidly transformed the way brands and consumers interact with each other. With over 4.6 billion active users worldwide, social media platforms have become a hub for communication, engagement, and community building. In today’s digital landscape, it is crucial for brands to communicate with their audience on social media to establish meaningful connections, build brand loyalty, and drive business success.”

General Motorsport Marketing Advice & Resources

Sport Dimensions looks at Engaging the Up-and-Comer with Motorsports Marketing.

“The established brands are looking for a way to build relationships with the new audience while the startup brands are looking to gain trust by association. Ford’s re-entry into F1 showcases this beautifully, and we love their promotional launch video linked above. It shows how much more these relationships are than plain sports sponsorships.”

Mark Boudreau
Author: Mark Boudreau

Mark is the publisher of Motorsport Prospects. As a former lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.