Relationship building

The Importance of Building Relationships with Your Sponsors

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Importance of building relationships

The importance of building relationships with your sponsors is just one of the topics covered in the latest edition of The Business of Being a Race Driver. I also have tips on building your online presence, the importance of networking for a race driver and some new approaches to the costs of racing. All this … Read more

Preparing for Your First Media Interview

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Preparing for your first media interview

Tips on preparing for your first media interview is one of the features in this week’s Business of Being a Race Driver. I also have advice on using crowdfunding sites for your racing budget, a free resource to help you with your sponsorship deck and what motorsport agents do for athletes. All this and more … Read more