The Business of Racing
From the Driver’s Point of View
Megan Meyer explains how she plans social media for her race team in just 1 day on Instagram, Facebook, and YouTube. “Do you get lost and struggle with knowing what to post on your racing social media pages? Here’s my method of planning and posting consistently that saves me hours each day! You can plan your entire month’s posts in just 1 day using this method.” You can watch her tips in the video above.
At the 2023 Drag Racing Sponsorship Summit, hosted live on March 28, 2023 from the John Force Racing Museum, Alex Striler and Megan Meyer explain the difference between sponsorship decks, proposals, and proof of performance reports in the video above.
RTR Sports Marketing looks at maximizing ROI in communication with motor racing sponsorship packages. “In this post we will explore the elements of an effective sponsorship proposal that can attract sponsors to your team or program. We will explore the different types of sponsorships, cash and cambium sponsorships, and how they can benefit the parties involved.”
I have mentioned the importance of sponsorship contracts before but if you are not convinced, The Racing Mentor explains why you need a sponsorship contract. As a lawyer, I used to always tell clients that contracts are not there if things go right. They are there to protect you if things go wrong.
From the Sponsors Point of View
Sport Dimensions explains the 4 Stakeholders of Value in Motorsports Marketing.
“No matter where your brand is investing marketing dollars, the value you get back is the priority. For different forms of marketing, there are different value equations. In motorsports marketing, the value equation involves four primary stakeholders: fans, sponsors, teams, and series. Each different channel will function differently, but they all need to work together to maintain a sustainable balance for everyone involved.”