This week I feature sponsorship deck tips as well as a free webinar in The Business of Being a Race Driver.
I also bring you some highlights from the column archives as well as advice for teams on what to do after a major event that you sponsored has concluded.
All this in this week’s edition of The Business of Being a Race Driver on Motorsport Prospects. It’s business tips that race drivers can use.
The Business of Racing
From the Driver’s Point of View
Megan Meyer has put together a great free resource to help you in your sponsorship acquisition efforts. I strongly urge you to subscribe to her excellent newsletter that contain a myriad of tips and motorsport sponsorship and marketing resources.
Click here for her free and upgraded guide with 10 strategies to help you create your sponsorship deck.
On October 19th, the Charge sponsorship agency is putting on a free webinar via Zoom on Building Sponsorship Decks That Sell.
About the Event
This webinar is based on CHARGE’s renowned Sponsorship Success Method training platform, a proven strategy that has helped properties achieve their business goals.
What You’ll Learn:
– The key elements of a compelling sponsorship deck
– How to tailor your deck to different audiences
– Tips and tricks for making your deck visually appealing
– Real-world examples that have led to successful sponsorships
You can register for the webinar here.
If you are new to News Racers Can Use here at Motorsport Prospects and specifically my Business of Being a Race Driver column, you may have missed some incredible content that I have curated from the most knowledgeable motorsport professionals covering motorsport marketing and sponsorship.
Here are a few articles for you to review that you may have overlooked. I will featuring highlights from the Business of Being a Race Driver column every week as this information is still effective and valuable. As they say, knowledge is power!
- Why You Need to Think Like an Entrepreneur in Racing
- Leveraging Your Current Partnerships and More Race Driver Business Advice
- Selling Your Story to Sponsors
- A Race Driver’s Social Media Formula
- A Marketing Study Featuring Driver Mac Clark
From the Sponsor’s Point of View
Sport Dimensions looks at What Comes After a Major Event You Sponsor.
“It is easy to think that the sunset of event day is the actual end of the event. For us, the end of the event marks the beginning of what ends up being one of the most important stages of an event’s lifecycle. The post-event stage is where you are able to take stock of performance and understand how your activations made a difference in achieving the objectives you set out to achieve. Timeliness and urgency are paramount to us as we serve our client base.”
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a former lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
