A Marketing Study Featuring Driver Mac Clark

A Marketing Study Featuring Driver Mac Clark
Mac Clark

(Editors Note: You may recognize the name of Mac Clark from the home page of Motorsport Prospects. In this post, guest writer Nirupam Singh looks at how Mac has maximized his social media presence and built up his community of supporters to advance his career.)

Here are the 3 steps that Mac Clark took to attract mentorship from Canadian driver James Hinchcliffe. I spent 2020 traveling with Mac Clark documenting his championship journey.

Here’s how a young racing driver caught the attention of a Canadian legend:

  • Building authentic content on social 
  • Engaging with the racing community 
  • Forming genuine partnerships on and off track 

People get lost in the stats and forget to focus on other things that also help move the needle for your brand. These are:

  • Community
  • Resonance
  • Likeability
  • Collaboration

Authenticity is hard to find in a world where anybody can create an online persona. Mac is EXACTLY what you see online, in his content, and across his social media profiles. P.S. It helps that Mac is extremely fast and won 14 out of 16 races in 2020, and is the winner of the inaugural USF Juniors championship.

What now?

Nirupam Singh
Author: Nirupam Singh

Hi I’m Nirupam Singh or Niru. I’ve got 5+ years working as a content producer and creative consultant with a heavy emphasis on social, content, influencers, and campaigns in motorsport and automotive. As a Director of Content, I’ve produced content for Mercedes AMG Motorsport, Porsche, DeForce Racing, Mac Clark Racing, and a slew more and on working on telling great stories on Youtube about sports fandom.