Porsche

Andretti and Cadillac Announce F1 Bid and More Business of Motorsport

Andretti Cadillac F1 Announcement

With Andretti Global and GM subsidiary Cadillac announcing a joint Formula 1 team bid, it looks like there will in fact be new teams in F1 sometime in the near future. While the Andretti/GM announcement puts FIA President Mohammed Ben Sulayem’s announcement that F1 is open to new teams in context, it is not the … Read more

Jann Mardenborough on Transitioning from Sim Racing to the Real Thing

Jann Mardenborough

Jann Mardenborough is a true sim racing trailblazer and in this edition of the Sim Racing and Esports News Roundup he talks to me exclusively about transitioning from sim racing to the real thing. In addition to this, I have great features on the Williams Esports team, an amazing sim racing series focused on increasing … Read more

Inside the McLaren Technology Centre, Germans in NASCAR, and More Business of Motorsport News

McLaren Technology Centre

An inside tour of the McLaren Technology Centre is just one of the highlights of this week’s Business of Motorsport News Roundup column. In addition to that I have an update on Ford in F1, Michael Andretti’s plans for an F1 team, Porsche Motorsport’s grand ambitions for 2023, Red Bull Racing terminating a crypto sponsor … Read more

LMP2 Leaving WEC in 2024 and More Motorsport Series News

WRT Oreca 07 Gibson LMP2 Race Car

The LMP2 class leaving the WEC is just one of the motorsport series-related news items featured in this week’s Motorsport Series News Roundup. I also have news on the modularity of the new Porsche 911 GT3 R, Radical Cup North America is once again featured on some IndyCar race weekends, the demise of ADAC F4 … Read more

An Invitation to Learn About Sustainable Motorsport

Seb Vettel Invitation Tee Shirt

Consider this week’s column an invitation to learn about sustainable motorsport. Inspired by Sebastian Vettel’s “Invitation” tee-shirt, if you were not aware of some of the ongoing developments in sustainable motorsport, this is a great introduction to the topic. I have information on everything from a hydrogen-powered motorsport-focused engine to how the Audi RS Q … Read more

Idle Rumors and Speculation in Formula 1

By Benh LIEU SONG (Flickr) - Hong Kong Harbour Night 2019, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=82284212

Idle rumors and speculation in Formula 1 are part of the package in this week’s Business of Motorsport. From rumors of mysterious investors in a new Formula 1 team to speculation on the next moves of a spurned manufacturer, it is all here this week. In addition to all that I have solid news from … Read more

Business of Motorsport for October 28, 2022

Red Bull F1 Sponsors

This week the Business of Motorsport overflows once again with business news racers can use. While I cover the Audi-Sauber tie-up, the kerfuffle over the cost cap regulations and the success of the U.S. Grand Prix, the death of Dietrich Mateschitz reminds us that motorsport is run by human beings, and it is important to … Read more

Business of Motorsport for October 21, 2022

Porsche 911 GT3R

The Business of Motorsport is absolutely jam packed this week but here are a few highlights to look forward to: See how an iconic Las Vegas hotel is investing 1 billion dollars in preparation for the inaugural Las Vegas Grand Prix. Learn about the first and so far, only sports betting app dedicated entirely to … Read more

A Selection of Race and Road Cars for Sale in the Motorsport Prospects Marketplace for October 19, 2022

2022 Porsche 992 GT3 Cup Car

Here are this week’s selections of Race and Road Cars for Sale in the Motorsport Prospects Marketplace in partnership with Racing Edge. This week is all about Porsche. I am featuring five Porsche race cars and one vintage Porsche road car. Prost! 2022 Porsche 992 GT3 Cup Car The price of this 2022 Porsche 992 … Read more

Business of Motorsport for September 30, 2022

Nissan Z GT4

This week’s Business of Motorsport is the one for you if you want to know how the business of sponsorship works in Formula 1. Sponsorship Consultant Tim Silvey explains on the Last Lap Podcast how the nature of sponsorship in Formula 1 has evolved since 2007 and how it now encompasses more than just a … Read more

Business of Motorsport for September 23, 2022

Diesel Beverages Sponsorship

I have another jam-packed Business of Motorsport for you this week. I cover everything from Red Bull Powertrain plans to the debate over Superlicense points, from the Porsche IPO to Ford’s motorsport plans, Aston Martin’s woes on and off the track and much more. I also have news on the latest motorsport sponsorship deals, the … Read more

Sim Racing and Esports News Roundup for September 22, 2022

ROKiT British F4 Esports Championship

This week in the Sim Racing and Esports News Roundup I have a beginners guide to sim racing, how FEED Racing wants to give sim racers an opportunity to graduate to real world racing, TedTrax Racing’s exciting plans to grow grassroots racing through sim racing, a new esports championship from Motorsport UK and much more. … Read more

Business of Motorsport for September 16, 2022

FIA Women in Motorsport Commission Monza 2022 Networking Event

This week in the Business of Motorsport I once again bring you news and developments from throughout the world of motorsport. I look at the recent FIA Women in Motorsport Commission networking event in Monza, what’s next for Red Bull Powertrains, the legal aspect of NFTs and the metaverse for sports brands, Ford’s motorsport plans … Read more

Business of Motorsport for September 9, 2022

Van Diemen RF350

The Business of Motorsport just keeps getting bigger week after week and this week is no exception. From the state of drag racing in the United States to Porsche’s role in F1 and their upcoming IPO, from internship programs with race teams and series to the return of Van Dieman, it is all here. I … Read more

Sustainable Motorsport Roundup for August 20, 2022-Next Generation Racing

NXT Gen Cup LRT NXT1 Race Car

This week in the Sustainable Motorsport Roundup I look at everything from a new concept for a more sustainable Formula 1 to an electric muscle car. Along the way I bring you details on the new F1 power unit, Brabham Automotive, the World eX Summit, green racing tires, sustainable luggage and more. So, let’s get … Read more

The Business of Motorsport For August 19, 2022-Return of a Legend

The Business of Motorsport For August 19, 2022

This week in The Business of Motorsport, I look at the return of Brabham, the future of Formula E, how Porsche and Audi’s involvement in F1 could change the motorsport ecosystem, the increasing value of a NASCAR franchise and more. I also take a look at the latest motorsport sponsorship news, how various teams are … Read more

Business of Motorsport for July 29, 2022-Adieu Paul Ricard?

Business of Motorsport for July 29, 2022

In this week’s Business of Motorsport, I look at big changes at Porsche, the future of the French Grand Prix, the challenge facing NASCAR racing in the streets of Chicago, crypto sponsorship strategy and more. As usual I bring you the latest motorsport sponsorship deals, news from the teams, the latest movers & shakers, and … Read more

Business of Motorsport for July 22, 2022

Business of Motorsport for July 22, 2022

This week in the Business of Motorsport news roundup there are all kinds of developments to digest. From the growth of Formula One since Liberty Media bought the commercial rights, to Indycar’s quest for a third engine supplier, to IMSA’s new look GTP class and how the concept evolved. I also sadly bring news of … Read more

The Sustainable Motorsport Roundup for May 21, 2022-New Electric Porsche Hits the Track

The Sustainable Motorsport Roundup for May 21, 2022

If you are looking for the latest news on Sustainable Motorsport, you have come to the right place! In the Sustainable Motorsport Roundup, I curate news and developments related to what is happening in sustainable motorsport today. This week’s roundup is a perfect example of news on the rapid developments in sustainable motorsport that you … Read more

Sustainable Motorsport Roundup for May 14, 2022-Racing & Reason Can Coexist

Sustainable Motorsport for May 14, 2022

This week in The Sustainable Motorsport Roundup, I bring you a deep dive into the new ERA Championship, look at how the Formula E Gen3 car evolved, discuss the issue of Formula 1 going all electric while bringing you some exciting sustainable motorsport technologies and more. I also look at Sebastian Vettel’s recent appearance on … Read more