-
Mark Boudreau
Posts
Honda Consolidates Its Motorsport Operations
As Honda finalizes its rebranding of Honda Performance Development, the announcement that it will be involved in the development of the next Honda F1 engine...
Getting to the Track Sustainably with a Gorgeous Genesis Concept
Getting to the Track Sustainably is my monthly column on developments in sustainable transportation that could have some application to motorsport. Since most carbon emissions...
Extreme H Completes Shakedown of Its Hydrogen Prototype
In a significant move for hydrogen in motorsport, Extreme H has completed the shakedown of its hydrogen prototype race car and I have details. You...
Leveraging Partnerships for Real-World Racing Success
This week you will learn how content creator Super GT leveraged partnerships to help him transition from sim racing to the real thing. You will...
Mazda MX-5 Cup Overview & More
The Mazda MX-5 Cup is one of the most successful, single-make development race series on the planet. This week you will find out why it...
Getting Press Coverage
Getting your story out there is an important part of the brand marketing you will need as part of your sponsorship acquisition efforts. This week...
The Driver’s Eye is on the Nurburgring
Since we are heading into the holiday period, here is a fun look at Sebastian Vettel as he reunites with his championship winning RB7 on...
Preparing for the Next Race Season
It is the off-season for most race drivers but that does not mean the work stops. This week you will learn some tips on how...
Honda Issues IndyCar Ultimatum
This week Honda has issued an ultimatum to IndyCar that if costs are not reduced, they will leave the series after 2026. It’s all part...
Sustainable Motorsport and its Open-Ended Future
This week you will find many examples of sustainable motorsport’s open-ended future, from hydrogen to battery electric to sustainable eFuels and carbon offsets. In addition...
