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Mark Boudreau
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Posts

Extreme H Completes Shakedown of Its Hydrogen Prototype
In a significant move for hydrogen in motorsport, Extreme H has completed the shakedown of its hydrogen prototype race car and I have details. You...

Leveraging Partnerships for Real-World Racing Success
This week you will learn how content creator Super GT leveraged partnerships to help him transition from sim racing to the real thing. You will...

Mazda MX-5 Cup Overview & More
The Mazda MX-5 Cup is one of the most successful, single-make development race series on the planet. This week you will find out why it...

Getting Press Coverage
Getting your story out there is an important part of the brand marketing you will need as part of your sponsorship acquisition efforts. This week...

The Driver’s Eye is on the Nurburgring
Since we are heading into the holiday period, here is a fun look at Sebastian Vettel as he reunites with his championship winning RB7 on...

Preparing for the Next Race Season
It is the off-season for most race drivers but that does not mean the work stops. This week you will learn some tips on how...

Honda Issues IndyCar Ultimatum
This week Honda has issued an ultimatum to IndyCar that if costs are not reduced, they will leave the series after 2026. It’s all part...

Sustainable Motorsport and its Open-Ended Future
This week you will find many examples of sustainable motorsport’s open-ended future, from hydrogen to battery electric to sustainable eFuels and carbon offsets. In addition...

Max Verstappen Finally Loses!
Max Verstappen has lost to an amateur in a sim racing competition run by Heineken proving that there is hope for us all, at least...

Don’t Use F1 TV Graphics for Racecraft Advice
This week you will find out why you should not use F1 TV graphics for racecraft advice. You will also learn some more braking and...