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Mark Boudreau
Posts
When Sponsorship and Ethics Collide
What should a sponsor do when the team or driver they are sponsoring does something unethical? When sponsorship and ethics collide is just one of...
FIA Rally Star Program Develops Next Generation Rally Stars
The FIA Rally Star Program aims to nurture future rally champions. Explore the details about the initiative in this week’s Driver Development Roundup. You will...
Vegas Boosts Liberty Media’s Record F1 Revenue
The Las Vegas Grand Prix was a factor in boosting Liberty Media’s F1 revenue in 2023 as it soared 23% over 2022. The numbers and...
Getting to the Track with Electric and Hydrogen
Getting to the Track Sustainably is my monthly column on developments in sustainable transportation that could have some application to motorsport. Since most carbon emissions...
How Racing Simulators Can Reduce Motorsport’s Carbon Footprint
This week you will find out how racing simulators can reduce motorsport’s carbon footprint. I also bring you the details of Phase 2 of the...
Darren Cox’s Role in Revolutionizing Sim Racing
Darren Cox’s role in revolutionizing sim racing is explored in this week’s edition of the Sim Racing Roundup. You will also find out how one...
Is It Your Set-Up or Your Driving Style?
When the lap times just aren’t coming in, how do you know whether you need to change the car set-up or something in your driving?...
The 2024 Drift Sponsorship Summit is Coming
The 2024 Drift Sponsorship Summit is coming and in this week’s Business of Being a Race Driver I have all the details. You will also...
More Race Driver Scholarships to Consider
This week you will find more race driver scholarship programs to consider, and I have all the details in my latest Driver Development Roundup. I...
More Uncertainty Over Audi F1 Bid
More uncertainty is clouding the Audi F1 bid as yet another top-level executive leaves the manufacturer. Whether they continue with their F1 plans or not...