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Mark Boudreau
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Posts

The Top Sponsorship Trends for 2024
The European Sponsorship Association looked at the top sponsorship trends for 2024 and this week I have the details. I also look at the importance...

Race Driver Development Advice From Pro Drivers
Race driver development advice from pro drivers is critical for your progression as a race driver. Learning from professionals, and applying those lessons on and...

Why Formula 1 Is Not As Popular As You Think
Why Formula 1 is not as popular as you think would be a counterintuitive argument that goes against everything you have read since Drive to...

Sustainable Motorsport Remains Rooted in the Thrill of Racing
At its essence, sustainable motorsport remains rooted in the thrill of racing, and Jeff Dodds, CEO of Formula E, emphasizes this point. Discover his insights...

The Next F1 Champion Will Be a Sim Racer
The next F1 world champion will be a sim racer, yes you read that right. You will see what I mean in this week’s edition...

Why Oliver Rowland Uses a Sports Psychologist
Why Oliver Rowland uses a sports psychologist is just one of the many racecraft tips and nuggets of advice in this week’s Racecraft & Race...

Customizing Your Sponsorship Deck
Customizing your sponsorship deck is just one of the actionable tips featured in this week’s Business of Being a Race Driver. I also have two...

The Driver’s Eye is on BMW Factory Driver Dan Harper at Oulton Park
Reigning champion and BMW factory driver Dan Harper’s your guide to Oulton ahead of British GT’s season opener. Sound on for Dan’s commentary and the...

Motorsport UK Launches Disabled Drivers Scholarship
Motorsport UK has launched a Disabled Drivers Scholarship bringing access and opportunities to even more people who have an interest in getting involved in motorsport...

After 61 Years Lamborghini Finally Does Racing Right
After 61 years, Lamborghini are finally doing racing right with their Squadra Corse racing arm. This is just one of the many topics covered in...