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Mark Boudreau

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The Difference Between Sponsors and Investors

This week I bring you the details on the difference between a sponsor and an investor after you learned in last week’s The Business of...
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The Driver’s Eye is On Shane van Gisbergen in Chicago

The Driver’s Eye is on Shane van Gisbergen as you ride along with him in the recent NASCAR Cup Series race at the Chicago Street...
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Formula 1 Forges a Deeper Connection with F1 Academy

Formula 1 has forged a deeper connection with its F1 Academy program as the series has announced a stepped-up relationship with the female driver development...
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IndyCar Sees Positive Momentum After Iowa Double-Header

IndyCar is seeing positive momentum after their recent Iowa double-header and this week in the Business of Motorsport you will get all the details. I...
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Getting to the Track Sustainably

Getting to the Track Sustainably is my monthly column on developments in sustainable transportation that could have some application to motorsport. Since most carbon emissions...
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Mugello Circuit Leads the List of Most Sustainable Race Circuits

Mugello Circuit leads the list of the most sustainable race circuits in the latest edition of the 3rd annual Sustainable Circuits Index. I have the...
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K-Mag on Replicating the Feel of an F1 Car

K-Mag explaining the settings to replicate the feel of a real formula car is just some of what is covered in this week’s Sim Racing...
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Racecraft Tips for On and Off the Track

There are plenty of racecraft tips for developing on and off the track in this edition of the Racecraft & Race Cars Roundup. I bring...
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Why Sponsors are Not Investors

This week you will find out why sponsors are not investors in addition to getting more race driver business advice. I also bring you a...
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Onboard a Ferrari 488 GT Modificata at Sonoma Raceway

This week’s Driver’s Eye features onboard video and telemetry of Benjamin Sloss‘s 1.31 lap of Ferrari 488 GT Modificata in a Ferrari 488 GT Modificata....