business of formula 1

The Business of Motorsport News for January 28, 2022 – Marketing to Gen Z and More

The Business of Motorsport News for January 28, 2022 - Marketing to Gen Z and More

There is a lot to digest in this week’s Business of Motorsport round-up including news from various series and tracks around the world, the greater motorsport industry as well as an interesting survey that deals with marketing motorsport to the Gen Z demographic. If you are looking to market to this demographic, as you should, … Read more

Business of Motorsport News for January 14, 2022

Business of Motorsport News for January 14, 2022

It has often been said that motorsport is as much a business as it is a sport. While my “Business of Being a Race Driver” deals with those business aspects that a driver must deal with in their off-track time, the “Business of Motorsport” deals more with the industry as a whole be that track … Read more