gen z

The Business of Motorsport News for January 28, 2022 – Marketing to Gen Z and More

The Business of Motorsport News for January 28, 2022 - Marketing to Gen Z and More

There is a lot to digest in this week’s Business of Motorsport round-up including news from various series and tracks around the world, the greater motorsport industry as well as an interesting survey that deals with marketing motorsport to the Gen Z demographic. If you are looking to market to this demographic, as you should, … Read more