Sustain Fuels

Sustain Fuels

Formula E’s Influencer Marketing Strategy

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Formula E Fans

Formula E’s influencer strategy is just one of the topics covered in this week’s Sustainable Motorsport Roundup. I also have details on the new IMSA Michelin Sustainability in Racing Award, sustainable race fuel at the gas pumps and more. Sustainable Motorsport News FIA Welcomes Leading Tire Manufacturer Hankook to Global Partner Programme The FIA has … Read more

Why Ford Races EVs

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Ford Super Mustang Mach-E on track

Why Ford races EVs in events such as Pikes Peak is one of the topics in this week’s Sustainable Motorsport Roundup. As I missed last week, this week’s edition is jam-packed. I also have details on the various non-ICE cars that competed at Pikes Peak, how motorsport helps Michelin become more sustainable and using sustainable … Read more

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