How to get racing sponsorship according to ChatGPT highlights this week’s edition of The Business of Being a Race Driver. Since everybody is asking the bot questions, I figured I would join in and ask the obvious on your behalf. In addition to this, I look at the return of a program to support grassroots … Read more
Braking techniques and the new Cross Car for global race driver development are just two of the items featured in this week’s edition of the Driver Development News & Racecraft Tips & Techniques Roundup. In addition to this, there are guidelines for data acquisition and preparing your mind and machine for your first track day, … Read more
Saying that sustainable motorsport is a journey may sound like a clever play on words, but it truly is. If you look at the initial attempts to create more sustainable forms of motorsport such as the Formula E Gen1 cars that could not last a race distance, it is amazing how far the sport has … Read more
This week’s Business of Motorsport has all kinds of interesting developments that makes the business of motorsport endlessly fascinating. From legal judgements, Vegas paddock facilities, and debates on diversity and inclusion, the width and breadth of what goes on off the track is on full display. I also have the latest motorsport deals, team news, … Read more
As 2022 draws to a close, I thought it was appropriate to fill you in on what I have planned for Motorsport Prospects in the first half of 2023. I will also touch on the period beyond that at times. This is all based primarily on the feedback that I have received from the readers … Read more
As Nik Berg discovered, the switch from sim racing to real-life racing in one steep learning curve. But as I have pointed out in the last few months of the Sim Racing and Esports Roundup, it is starting to become a valid entry point for people wanting to go real-life racing. In addition to Nik’s … Read more
Three Porsches and two Hyundai Velosters headline this week’s Race Cars for Sale in the Motorsport Prospects Marketplace in partnership with Racing Edge. In addition to these race cars, I am also featuring a Lamborghini Huracan GT3 EVO, 2017 Ferrari 488 Challenge EVO, 2015 Radical SR3, Van Diemen Formula X and a Ginetta LMP3. 2018 … Read more
The LMP2 class leaving the WEC is just one of the motorsport series-related news items featured in this week’s Motorsport Series News Roundup. I also have news on the modularity of the new Porsche 911 GT3 R, Radical Cup North America is once again featured on some IndyCar race weekends, the demise of ADAC F4 … Read more
Much of the work that you will do in trying to get sponsors is selling your story and the sales skills required to do this are discussed in this week’s Business of Being a Race Driver. Before you even get to the point of discussing things like ROI, B2B and all the rest with a … Read more
This week I bring you more racing scholarship winners and race driver development news in this edition of the Driver Development News & Racecraft Tips & Techniques Roundup. Some of the racing scholarships covered are those awarded to the winners of the Mazda MX-5 Shootout, the FIA Girls on Track competition, the RACB National Team … Read more
Consider this week’s column an invitation to learn about sustainable motorsport. Inspired by Sebastian Vettel’s “Invitation” tee-shirt, if you were not aware of some of the ongoing developments in sustainable motorsport, this is a great introduction to the topic. I have information on everything from a hydrogen-powered motorsport-focused engine to how the Audi RS Q … Read more
Idle rumors and speculation in Formula 1 are part of the package in this week’s Business of Motorsport. From rumors of mysterious investors in a new Formula 1 team to speculation on the next moves of a spurned manufacturer, it is all here this week. In addition to all that I have solid news from … Read more
How a driver used sim racing to progress to F4 leads off this week’s edition of the Sim Racing and Esports News Roundup. Deagen Fairclough has taken an unconventional route to British F4 and in this edition of the Sim Racing and Esports News Roundup you will see how he did it. I also bring … Read more
Porsche Motorsport’s plans for 2023 headline this week’s Motorsport Series Roundup where I look at news from the world of sports car racing, single-seaters, touring cars and rally-raid. Not only do I have news about Porsche Motorsport in IMSA and Supercup competition, but I also have a look under the skin of the new Ferrari … Read more
A race driver’s social media formula to best engage fans and sponsors headlines this week’s edition of The Business of Being a Race Driver. In addition to that, I cover issues such as dealing with a sponsor’s right of first refusal, protecting your reputation, an inexpensive way to whet your racing appetite, and some racing … Read more
The answer to who will be a Porsche Junior and Girl on Track Rising Star in 2023 should be known over the next few weeks. These are just two of the race driver development programs covered in this week’s edition of the Driver Development and Racecraft News, Tips & Techniques Roundup. In addition to all … Read more
This week in the Business of Motorsport, I bring you an analysis by Racing News365 of how Formula 1 revenues get divided amongst the teams. In addition to that, there are details on increased F1 viewership in the United States, a potential sale of the DTM, and whether MotoGP is reaching its limits. I also … Read more
The 2022 ADAC SimRacing Expo kicks off next week, and in this week’s Sim Racing and Esports News Roundup I bring you everything you need to know. I also look at how sim racing can help you with getting a leg up in real world racing, some sim racing tech news, Gran Turismo 7 developments … Read more
A Revolution race car leads this week’s Motorsport Series News Roundup as Rob Wheldon takes you on a lap of Portimao. I also tell you where you can race one in December. In addition to that there is news of a new Ferrari race series in the UK, a roundup from the recent Radical World … Read more
Leveraging your current partnerships is so important as these partners already know and understand your value. This week in The Business of Being a Race Driver, I bring you details on a 3-Day Challenge that looks at how to leverage these partnerships. I also bring you 3 branding mistakes you must not make, how to … Read more