gen z

Motorsport Sponsorship Knowledge You Can Learn From

Motorsport sponsorship

Motorsport sponsorship knowledge you can learn from is what The Business of Being a Race Driver column is all about and this week is no different. I have great advice from Day 1 of this year’s edition of the Motorsport Sponsorship Summit, a free webinar that you can take plus the tools to use when … Read more

The Business of Motorsport News for January 28, 2022 – Marketing to Gen Z and More

The Business of Motorsport News for January 28, 2022 - Marketing to Gen Z and More

There is a lot to digest in this week’s Business of Motorsport round-up including news from various series and tracks around the world, the greater motorsport industry as well as an interesting survey that deals with marketing motorsport to the Gen Z demographic. If you are looking to market to this demographic, as you should, … Read more